Job Information
Diageo Customer Marketing Manager, Reserve & Luxury in Athens, Greece
Job Description :
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, passionate commercial executives to protect the legacy of these brands and ensure their future success.
About the Role
The role will need to work closely with internal & external collaborators. However, its true potential lies in unlocking alliances and scale across Luxury portfolio – to generate profitable and balanced growth through outstanding execution.
The Customer Marketing Manager Reserve & Luxury will drive the luxury execution in Greece. To deliver exponential value business growth, extending our share leadership through strategic priorities in Tequila, Vodka, Whisky and Rum.
Top Accountabilities:
• Accountable for NSV delivery and Market Share for Diageo Luxury brands
• Coordinate with regional Marketing Luxury team to build & own Luxury strategy.
Influence in-market partners and agencies to develop and complete the right growth strategies for Diageo
• Lead engagement with TLA & RTC to activate at scale
• Builds the Luxury, aspiration for, and purchases of Diageo products by sourcing the right product mix and crafting luxurious drink experiences.
• Applies information from Diageo and the customers to understand sales trends, identifying both the gaps and opportunities leading to brand growth strategies.
• Leverage both in-market and regional SE collaborators to enable the best Luxury execution in Italy (this includes identifying the right RTC enablers and leading cross-portfolio RTC activations)
• Own cross-portfolio activation plans with identified accounts with commercial agreements (JUBP partners)
• Work closely with Marketing Luxury team (SE) and Shopper Markerting unlocking alignments for SP Luxury i.e. Luxury toolkits and assets
- Operate with the highest standards of compliance, controls and governance & risk management
About you
Experience required/Skills/Capabilities/Languages
Min 5 years of confirmed experience either leading execution for Luxury Brands, or working in marketing/customer marketing.
Experience in Greece and is a requirement
Craft the future – lead the breakthrough thinking for the organization to unlock the market growth opportunity. Influence senior partners across Greece to follow your Luxury strategy.
Commercial mindset–P&L accountability, you have a record of delivering brilliant execution.
Luxury –You are curious and passionate about this area keeping up with trends, competitor activity & discovering the success platforms of the future. Crafting Luxury experience & implementing it to deliver business is critical.
Able to build strong networks & relationships, holding tension as required both internally & externally.
Analytical skills – you can synthesize and analyze data, generating significant insights and recommendations.
Agility to work in a fast paced, matrix organization and the ability to build brilliant collaborations both internal and external to deliver outstanding outcomes.
Effective communicator, driving simplicity.
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
Athens
Additional Locations :
Job Posting Start Date :
2024-06-19
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
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