Job Information
Robert Half Marketing Manager in Atlanta, Georgia
Description
We are in search of a Field Marketing Manager with a strong focus on Demand Generation. This role will require you to work closely with the field sales and global marketing teams to develop and execute regional marketing plans. This role is pivotal in driving pipeline and revenue growth through the execution of various marketing strategies. This is a 6-month, fully remote, contract opportunity!
Responsibilities:
• Collaborate with marketing and sales leadership to plan, execute, and track impactful quarterly, integrated marketing plans that drive pipeline and revenue growth.
• Develop and implement mid- and lower-funnel regional marketing programs to accelerate leads and opportunities through the funnel.
• Work in tandem with the Global Field Events team to build and execute our regional events strategy, including third-party events, user conferences, and a mix of in-person, virtual, and hybrid events.
• Partner with Partner Marketing Managers to extend the message through our Channel network.
• Work closely with the Account Based Marketing (ABM) team on digital account-based marketing campaigns for both land and expand motions, taking responsibility for in-region execution.
• Utilize systems and tools like Salesforce to forecast, measure, analyze, and report on the impact of campaign and demand creation activities on sales pipeline, revenue, and conversion against pipeline goals.
• Manage numerous projects simultaneously in a dynamic environment.
• Track spend against quarterly and annual regional budget allocation.
• Build and execute regional marketing programs for a B2B SaaS organization.
• Develop, execute, and track results tied to integrated campaigns.
• Partner with various teams and stakeholders to drive results.
Requirements
• Minimum 5 years of experience in a Marketing Manager role within the SaaS industry
• Proficiency in using CRM systems for managing customer relationships
• Experience with social media analytics tools such as Facebook Insights and Google Analytics
• Demonstrated ability to develop and execute effective marketing campaigns to enhance brand awareness
• Experience in managing budgets and understanding budget processes
• Strong background in campaign planning and execution across various marketing channels
• Excellent customer service skills and ability to build strong relationships with clients
• Familiarity with project management tools like JIRA and monday.com
• Proficiency in using Marketo for marketing automation
• Experience using Microsoft Outlook, OneNote, and Zoom for communication and collaboration
• Knowledge of CVENT for event management
• Ability to work well in a team and independently
• Strong communication and presentation skills
• Proven ability to manage multiple projects simultaneously while meeting deadlines
• Bachelor's degree in Marketing, Business, or a related field is preferred.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .