Job Information
UNIVERSITY OF TEXAS AT AUSTIN Marketing and Sales Assistant in AUSTIN, Texas
General Marketing TasksSolicit Author Information Forms and Marketing Questionnaires (seasonally and follow up)Process information into Horns (weekly)Pre-Launch meeting minutes and Horns updates following meeting. (monthly)Enter keywords for launch (monthly)Create/send marketing letters with catalog mailing (seasonally)Catalog Distribution to authors, sales reps/partners, media, in-house mailing lists (seasonally)Send Author Flyers (seasonally)Pull blurbs and add into Horns (weekly)Add selling points into Horns (monthly)Mail books for sales purposes (as needed)Mail sales reps kits (seasonally)Assist sales director on sales reports (as needed)Publicity TasksCreate and update Media Kits (book cover, Review Slip, Author photo, link to book page, up-to-date page proofs, sample images where appropriate, digital collateral) (daily)Process ad-hoc review copy requests (daily)Process/send review listsTrack/Log review and media notices. Send weekly review roundups to staff and sales reps. Send monthly reviews coverage to authors. (monthly)Media Roundup (weekly)Textbook Adoptions / PromotionsProcess desk and exam copies, digital and otherwise (bi-weekly, must remain up to date)Maintain course adoption database in Acumen (monthly)Syllabus research and list-building for academic promotions (weekly)Create introduction and TOC PDFs for downloads (weekly)Create password-protected and watermarked PDFs (seasonally)Follow up emails for course adoption (weekly or as needed)Social / Digital MediaSolicit author participation for blog, video, audio contributions (monthly)Monitor event listings online (weekly)Create events on social media (as needed)Podcast editing support (as needed)Generate pull quote graphics (as needed)Generate HTML-coded excerpts (weekly/monthly)Generate Look Inside images for website / Amazon (seasonally)Design and schedule book announcements in MailChimp (weekly)Create and follow through on creative social media plans, start to finish (weekly)AnalyticsGather monthly analytics highlights (monthly)Generate your piece of the book report monthly meetings (monthly)Regularly report on scholarly adoptions / requests / sales (seasonally)