Job Information
Anywhere Real Estate Sr Manager Network Community Development - US Based Remote in Baltimore, Maryland
Senior Manager, Network Community Development - 100% Remote
About Anywhere Leads
The Anywhere Leads Network comprises 500 brokers across Coldwell Banker, Century 21, ERA, Better Homes & Gardens Real Estate, Corcoran, and Sotheby’s International Realty with 8,000 certified agents. Our programs offer a cashback benefit to participating consumers in addition to the partnership of a certified real estate agent and support from our concierge team. This position will report to the Senior Director of Marketing, Anywhere Leads and will be a core member of the Anywhere Leads marketing team.
About this role
We're seeking an innovative and strategic Senior Manager of Network Community Development to join our dynamic team. In this key role, you will develop and oversee a comprehensive strategy to cultivate a vibrant and engaged community comprising broker owners, relocation directors, agents, and others within the network. Your expertise and passion for community and communications will be essential in driving growth and loyalty among our network members. The Senior Manager of Network Community Development will have the unique opportunity to shape a leading network's voice and direction. Strategic thinking, marketing skills, and interpersonal communication will be critical in fostering rich engagement and collaboration within our community. The ideal candidate will be skilled in crafting compelling marketing resources, creating impactful communications content, managing a scalable network advocacy program and be a dynamic public speaker.
Key Responsibilities
Develop and execute a strategy to build a community of engaged broker/owners, relocation directors, and agents.
Create core marketing resources, including network marketing presentations, partner program assets, website copy, and videos, by tapping into industry insights and our extensive network.
Create communications content, including email newsletters, network announcements and network webinar and event presentations.
Create a network advocacy program with a process for capturing network wins/testimonials and distribution strategy.
Represent the Network in a speaking capacity at virtual and in-person events, celebrations, trainings, and meetings.
Manage community and experiences in partnership with the network success, client success, events and production teams to develop engagement strategies before, during and after in-person and virtual events.
Research industry trends and hot topics to keep the Anywhere Leads Network in the conversation.
Actively monitor industry groups and forums, including the ALN Facebook Group, to keep a pulse on the industry and any conversations that include ALN or its competitors.
Experiment with new channels, messaging and platforms to expand our community reach.
Requirements
8+ years of demonstrated success in cultivating engaged communities and overseeing content management.
Experience in public speaking and delivering presentations, encompassing a range of contexts and audiences.
Innovative thinker who recognizes the value of fostering an engaged community.
Authentic communicator passionate about fostering meaningful relationships.
Proficiency in copywriting, with the ability to create engaging and persuasive content for various marketing materials.
Strong knowledge of email marketing systems and best practices to effectively manage and optimize email campaigns.
Proficiency with MS Office products with mastery of PowerPoint, experience in Canva or Adobe Photoshop or Illustrator desired.
Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere.
Anywhere Real Estate Inc. (http://www.anywhere.re/) (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.