Job Information
Veralto Senior Demand Generation Strategist in Barcelona, Spain
Videojet is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification _ _ segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.
Videojet Technologies ( www.videojet.com ) is a leading global manufacturer of coding and marking solutions. With more than 400,000 units installed worldwide, Videojet covers all major technologies, including continuous and thermal inkjet, laser, thermal transfer overprinting, and case coding.
As part of our team, you’ll make an immediate, measurable impact on Safeguarding everyday essentials. You’ll also belong to a respectful and collaborative community that fosters career growth and professional development. You’ll be supported by resources that make a positive difference in your life because, at Videojet, we value your authenticity and want your talents to shine.
About the role:
The Senior Demand Generation Strategist will be responsible for developing and executing demand generation strategies to drive business growth for our products and services.
This role will report to the Senior Director of Global Demand Generation and will work closely with regional marketing, content marketing, marketing technology, marketing operations, product leaders, and senior leadership.
Acting as a strategic advisor to the Senior Director of Global Demand Generation, this role will be transversal and have exposure to all the Demand initiatives, providing ongoing strategic insights and analysis. This role will also help lead and oversee the development, prioritization, and execution of key transformational initiatives.
The ideal candidate will possess a deep understanding of B2B marketing strategies and a proven track record in successful demand generation.
This position is part of the Global Demand Generation Team and will be based at our Wood Dale, IL headquarters.
Primary Responsibilities :
Develop and implementdemand strategies to drive awareness, engagement, leads, pipeline, and revenue.
Collaborate with all the demand marketing team members and multiple cross-functional teamsto maximize the impactof each strategic initiative.
Ensure timely execution of demand generation action plans through precise project management and stakeholders' involvement.
Carefully analyze data to identify trends, forecast outcomes, and evaluate the effectiveness of demand marketing campaigns.
Develop processes to scale strategic initiatives globally with accurate tracking and reporting.
Stay up to date with innovative marketing trends to identify opportunities and new potential demand channels.
Drive a continuous improvement mentality with an open mind, also through rigorous and meaningfulA/B testing.
Proactively analyze and understand the competitive landscape to identify and develop new growth opportunities.
Qualifications and Competencies :
Bachelor’s degree in a Technical/Business/Marketing field.
Excellent project managementskills with an ability to set and achieve strategic objectives.
Minimum 5 years’ experience in a demand generation or digital marketing role, preferably in a B2B lead generation environment
Thorough experience with Performance Marketing – especially Digital Demand Generation (PPC, SEO, Email, Paid Social Media, Webinars, ABM).
Highly results oriented, analytical and data-driven. Capable of dissecting complex data sets to identify trends, forecast outcomes, and evaluate the effectiveness of marketing campaigns.
Strong and thoughtful collaborative approach with people influencing skills
Effective presentation and communication skills to work with diverse and globally distributed teams.
Flexibility and adaptability to change and to various competing demands.
Dynamic, explorative, and entrepreneurial mindset adapted to a multinational organization.
US ONLY :
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $135,000 - $150,000 USD per year. This job is also eligible for Incentive Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.