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Rocky Mountain Institute Social Media Specialist in Boulder, Colorado

Job Description:

RMI is seeking a social media creator and strategistto support the execution and creation of social media and related marketing content.Focusing on RMI's work to spurthe clean-energy transition across the Global South, this role will focus on our work inAfrica, the Caribbean, Pacific Islands, and Southeast Asia. Around the world, RMI works to reduce barriers to the energy transition and implement climate solutions at scale. Through social media and strategiccommunications,we inspire action to make this vision a reality.This role will advance these goals byengaging with key audiences and stakeholders -- such as policymakers, media, corporate partners, and the public - via diverse digital channels.

This hybrid role focusesmainly on executing social media content andstrategy, in alignment with RMI's wider brand and strategic goals, to engage and grow key audiences globally.As a related responsibility, the successful candidate will also act as a strategic communications specialist, working with projectmanagers to set communications strategy, produce and deliver team-produced content - such as articles, reports, and media placements -- that elevates the impact, research, and other work of subject matter experts of our Global South team.

Our ideal candidate is multi-talented, able to both think strategically and create content enthusiastically. In the social domain, they are highly creative and will help RMI's Global South team grow its reach across LinkedIn, Facebook, Twitter, and Instagram, viapaid and organic media. They have a knack for finding stories that capture RMI's successes and bring them to life in ways that fit RMI's brand voice, tailored bychannel to appeal to our diverseaudiences.They can translate complex climate and energy subject matter into accessible content and can spot emerging social media trends and test them with a growth mindset.

An ideal candidate will have a passion for social media, storytelling, and RMI's mission to decarbonize theworld's energy system.This position reports directly to the social media manager,with a dotted-line relationship to the Global South strategic communications senior manager. They will also work closely with the media relations, editorial, design, marketing and audience teams to develop effective content and campaigns.

We highly encourage individuals from underrepresented groups to apply.

Specific Roles and Responsibilities

Produce clear and compelling social content including custom captions, simple graphics, photography, videos, and ads, in support of RMI's diverse programmatic work and donor cultivation that adheres to our social media strategy and brand messaging. Content would be published across LinkedIn, X/Twitter, Facebook, Instagram, and any future channels.

Utilize a content calendar and strategic framework to work with strategic communication marketers, thought leaders, design, editorial, and web teams to populate, prepare content, and schedule to social media channels.

Develop and implement communications strategies and deliverables for programmatic outcomes in the Islands, Africa, and Southeast Asia in collaboration with marketing colleagues and program experts.

Collaborate with the media relations, content, edit, and design teams to rapidly develop social content responding to breaking climate or energy news stories.

Support communications projects from inception to completion, collaborating with program experts as well as the marketing, design, editorial, and media relations teams to create multimedia social content and optimize social media channels to grow audiences and drive brand awareness and traffic for RMI.

In partnership with program thought leaders, organize, research,and write or ghost-write op-eds, blogs, statements, social posts, and other forms of content.

Build media lists for the overall team and specific projects; draft press releases and pitches for reporters.

Assist media relations team in tracking and engaging with influential energy and climate journalists via social media to support ongoing outreach efforts, including the development of content that will grab the attention of target energy and climate media.

Monitor and respond promptly to community interactions and mention the importance to RMI Global South across the digital space.Where relevant, report these trends to relevant parties, including program marketers, program experts,media team, and crisis comms Team. Assist in response strategy: recommend, draft copy, and respond to comments and/or mentions.

Work with the analytics team to review and report on digital analytics, including social listening data, to quantify and qualify effectiveness of digital content and campaigns.

From time to time, assist with creating, reviewing, and scheduling social content for other RMI programs.

Support the social media manager and strategic communications seniormanager, Global South, as needed.

Minimum Qualifications

Oneor moreyears overall experience in communications, social media, public relations, marketing, and/or journalism. Internship, academic,volunteer,and nonprofit experiencecan count, too.

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