Job Information
Vitra Health Marketing and Sales Lead Specialist (Bilingual Spanish/English) in Braintree, Massachusetts
Vitra Health is hiring, and we believe that our team is the key to our success. That is why we are looking for a Marketing and Sales Lead Specialist to join our team. If you're a passionate, caring, motivated professional who is looking to make a difference in your community, we encourage you to apply today!
VITRA Health understands that most caregivers face tremendous financial and emotional challenges, often without compensation or support for their selfless efforts. That's why, at VITRA, we provide comprehensive assistance to caregivers with financial support, a customized care plan, community resources, and caring teams of nurses and case managers.
The Marketing and Sales Lead Specialist is responsible for supporting the Digital Marketing Manager in implementing digital marketing strategies to enhance brand visibility, to develop and implement strategies to convert leads. This role involves assisting with social media marketing strategies, managing digital marketing tools, serving as a brand ambassador/influencer, and analyzing campaign performance to ensure marketing objectives are met.
Perks and Benefits:
Health Insurance
Dental and Vision Benefits
Supplemental Benefits
401K with a company match
Generous Paid-Time-Off
Competitive pay rate
Supportive team structure and company culture with a focus on work/life balance
Paid training opportunities
Key Responsibilities:
Assist the Digital Marketing Manager to develop and implement strategies for organic social media growth that attracts leads.
Serve as Brand Ambassador/Influencer for VITRA reflecting our Vision Mission and Values.
Develop and implement conversion strategies from organic social media activities
Publish posts in relevant social media groups.
Monitor and track metrics to assess performance.
Converts Leads from Social Media Campaigns.
Educate New Clients on Vitra's Programs.
Assist in managing and monitoring paid search campaigns (e.g., Google Ads) to drive traffic and conversions.
Develop, implement and track Facebook campaigns and advertising
Track leads and conversions, and optimize campaigns to increase lead generation
Provide actionable insights to improve digital marketing efforts.
Coordinate with cross-functional teams and external vendors to ensure timely execution of marketing initiatives.
Maintain project timelines and ensure alignment with overall marketing objectives. Measure and analyze performance of marketing initiatives to understand the ROI, and KPI metrics and establish/adjust benchmarks
Foster culture of customer service and commitment to quality care.
Show genuine interest and compassion for the communities we serve. Embrace and champion a culture of diversity, equity and inclusion.
Other responsibilities as assigned.
Knowledge, Skills, and Abilities:
Outstanding written and verbal communication skills, with close attention to detail.
Experience with major social media platforms (Instagram, Facebook, and TikTok)
Analytical mindset with the ability to interpret data and provide insights.
Strong organizational skills with the ability to multitask.
Willingness to tackle new challenges and new ways of doing business.
Education, Experience, and Licensure Requirements:
Bilingual Fluent English/Spanish Required
5+ years of experience in digital marketing or a similar role.
Ability to manage multiple projects and meet deadlines effectively.
Experience with marketing tools including, social media (Facebook, Twitter, LinkedIn, Instagram, etc.), SEO/SEM, and Google (Analytics, tag manager, search console, AdWords, etc.).
Apply Now!
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