Job Information
Sanofi Group Senior Brand Manager, HCP Marketing - Tzield in Bridgewater, New Jersey
Senior Brand Manager, HCP Marketing - Tzield
- Location: Bridgewater, NJ or Cambridge, MA
About the Job
This role is within the TZIELD Marketing team and reports to the Senior Director of HCP Marketing. You will lead the execution of the TZIELD brand strategy by delivering relevant tactics for HCP-facing use by the field organization. You will need outstanding communication and collaboration skills to ensure projects and activities are executed in a timely fashion and remain tethered to field and marketing research insights with the goal of removing barriers to prescribing TZIELD and screening those at risk of T1D.
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.
Key responsibilities
Brand Plan Execution: Manage tactics from strategy to execution and partner across functions to ensure alignment to the unified commercial brand plan.
Drive Asset Creation and Evolution: Manage the creation of branded assets, programs, and tactics that address business opportunities and remove barriers identified through field and market research insights. Co-create with all relevant stakeholders by partnering with Brand Directors, Omnichannel Lead, Medical, Value & Access, and appropriate agencies.
Collaborate with all Internal and External Stakeholders: Build strong partnerships by leading the Field Insight Team (FIT) and participating in cross-functional workstreams to gather insights and communicate the HCP strategy. Be a steward of the HCP strategy to the entire organization.
Provide Project Leadership within the Marketing and Cross-Functional Team: Lead dedicated projects with end-to-end responsibility from scoping and planning to execution including the management of budget and ROI.
Lead Customer-Facing Roles: Provide brand direction to the commercial customer-facing teams by enforcing brand strategy and implementing message pull-through. Work in partnership with the Training Department on co-creating relevant trainings and upskilling selling to the field teams.
Oversee print and digital (Veeva and resource express) : Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate RC processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable.
About you
As a Brand Manager for TZIELD, you are a driven Marketing professional with strong project management and communication skills who in comfortable navigating a matrixed organization to achieve brand objectives. You have experience in working with and managing agencies, rolling out initiatives in the field, as well as navigating internal ways of working such as Medical/Legal/Regulatory review.
Collaborative, solution-orientated, self-starter and outcomes-driven are just a few words to describe who you are and how you approach your work. You are a strong communicator who can get your point across and can lead others with clarity and conviction.
Bachelor's degree with 5+ years in sales, marketing or other cross functional leadership roles
Team player who can adapt in a fast-paced environment
Demonstrated ability to manage multiple complex projects
Experience launching products in Specialty or Rare Disease areas would be ideal
Why Choose Us
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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