Job Information
BIC Corporation Global Senior Market Insight Manager in Clichy, France
Global Senior Market Insight Manager
5344
Marketing and Product Mgmt
Clichy, FR
For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
Job description
As Market Research & Consumer Insights Manager , you are responsible to deliver market intelligence and build compelling analysis to support business growth. Do you want to take part in the decision-making process to most aspects of our innovation and commercial initiatives in global context? Join our Lighters Team as Market Research & Consumer insights Manager, based in Clichy-France, within a global scope.
Your role includes:
Understand business strategic objectives and design surveys to develop business, market & consumers intelligence
Drive consumers’ research to generate insights & support innovation (concept test, U&A …)
Implement research plan, launch new researches or coordinate research roll-out, according to BIC « Research Standards », in close collaboration with lighter group teams & markets
Execute quantitative studies, including questionnaire development and survey programming
Manage qualitative studies, including screener development and focus-group or ethnography materials
Extract superior intelligence out of combined sources of information (Internal sales, retail panels & audits, consumer & shopper studies, retailers insights…), connecting dots (causal relationships between & amongst findings)
Develop Competition Surveillance capabilities
Collect, organize & centralize data (internal & existing researches) that are critical for the business management of the Lighter category worldwide,
Actively seek and mine additional and non-traditional resources for deeper insights covering tobacco consumption, but also other flame-related categories (candles, gas cookers,…)
Coordinate research learnings with marketing & commercial teams and collect critical information that might be useful for better business understanding and/or giving perspective to research outcomes, as to enrich global knowledge.
Provide actionable insights & recommendations to build strong commercial plans.
QUALIFICATIONS
Bachelor’s in a Quantitative field – statistics, quantitative psychology, economics, mathematics
8+ years progressive experience in market research, an experience in a FMCG company or analytic supplier is a plus
Fluency in English
Data-driven decision-making mindset
Strong quantitative skills and data interpretation skills
Effective project management
Teamwork mindset
Excellent Communication and influencial skills
Business partnership mind – Understand business needs and operationalize into analytical solutions
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means