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University of Colorado Director of Annual Giving & Digital Marketing in Denver, Colorado

Director of Annual Giving & Digital Marketing

University of Colorado Denver

Description

Who We Are:

Position Summary:

Where You Will Work:

Diversity and Equity:

Duties & Responsibilities:

Management

  • Supervise the strategic direction, collaboration, and alignment that's shared between the Annual Giving and Digital Marketing teams to ensure their work is complementary and supports fundraising and engagement goals.

  • Be responsible for the hiring, training, and performance of the Annual Giving and Digital Marketing teams.

  • Directly supervise up to four employees.

  • Champion and contribute to a positive workplace culture that prioritizes diversity, equity, inclusion, and belonging - one in which all employees are valued for their contributions.

  • Encourage opportunities for employees' career development, provide guidance, and listen to feedback.

  • Ensure team members contribute work that aligns with System Advancement's vision, mission, values, and guiding principles.

  • Support team members by evaluating their work for effectiveness, accuracy, and customer satisfaction.

  • Triage the Annual Giving and Digital Marketing teams' priorities to ensure they're focused in the right direction.

  • Stay updated on fundraising and marketing trends and technology, and encourage team members to pursue, discuss, and recommend innovative approaches and processes specific to Annual Giving and Digital Marketing.

  • Share responsibility for a project's execution with relevant colleagues.

  • Lead the teams' collaboration with Advancement areas such as donor and alumni engagement, stewardship, creative, compliance, gifts, data, analytics, technology, and more.

  • Collaborate with the position's assistant vice president to prepare and deploy an annual budget.

  • Steer an agile management system that guides daily tasks and long-term projects.

Annual Giving

  • Supervise a centralized Annual Giving program that directly supports fundraising and engagement goals at CU Colorado Springs and CU Denver in partnership with those campuses.

  • Supervise the use of multiple channels, including email, website, direct mail, phone, texting, digital advertising, and others to secure gifts and build positive donor experiences.

  • Support the Annual Giving team in guiding daily and longer-term priorities.

  • Collaborate with CU Colorado Springs and CU Denver partners to create annual key performance indicators unique to each campus, supervise progress toward goals, and provide strategic recommendations.

  • Oversee System Annual Giving's collaboration with CU Colorado Springs and CU Denver partners to plan, implement, and evaluate those campuses' annual giving days.

  • Convene a community of practice of Annual Giving professionals across the CU system to explore shared strategies, opportunities, challenges, policies, and processes that impact Annual Giving at CU.

  • Guide the creation of an annual operating plan, which is an agreed-upon baseline of Annual Giving activities, roles, and responsibilities that are shared among campus partners.

  • Collaborate with the position's assistant vice president to manage large-scale vendor relationships that provide technology and programs used by Annual Giving.

Digital Marketing

  • Supervise a centralized Digital Marketing program that supports fundraising for Annual Giving-level gifts and various other donor-engagement strategies and projects.

  • Supervise the use of email and web marketing channels and affiliated technology to improve donors' engagement with CU.

  • Create innovative approaches to supervise and improve engagement with constituents through Digital Marketing tools and platforms.

  • Develop innovative approaches to capturing and analyzing donor data as it relates to Annual Giving fundraising and mass engagement among donor constituents.

  • Support the Digital Marketing team in guiding daily and longer-term workflows.

  • Help author and guide the development of Digital Marketing product roadmaps.

  • Develop methods for the tracking the success of Digital Marketing initiatives.

  • Collaborate with the position's assistant vice president to manage relationships with external vendors and internal partners like University Information Services to develop improvements to Digital Marketing platforms.

Data & Technology

  • Collaborate with System and campus teams to use data and technology to improve donor fundraising and engagement outcomes.

  • Help develop long-term fundraising and engagement strategies that are predicated on a data-driven and constituent-centric philosophy.

  • Lead both teams' efforts to use data and technology services that support shared priorities among all four CU campuses; this includes using Marketing Cloud, GiveCampus, Drupal, Salesforce and Cognos reporting platforms, Google Analytics, custom reports, and other platforms.

  • Lead both teams' efforts to research, assess, and implement emerging data and technology platforms and strategies that satisfy outcomes related to Annual Giving and Digital Marketing activities.

  • Provide data segmentation, analysis, and reports that support campus and customer outcomes.

What We Offer:

Salary: $115,000-$130,000

Benefits:

  • No-cost or low-cost medical & dental plan options, some inclusive of IVF assistance.

  • Disability, Life, Vision Insurance options.

  • Multiple retirement planning options including a mandatory 401(a) plan where CU contributes 10% of your gross pay, a 401k or 403b plan and a 457 deferred compensation plan.

  • Pre-tax savings plans, such as Health care and Dependent care flexible spending accounts.

  • Embrace a healthy work-life balance with ample sick and vacation leave, along with at least 12 paid holidays. This includes a dedicated week off for winter break.

  • 4 weeks of parental leave to adjust to the joys of parenthood.

  • A tuition benefit program for you and/or your dependents.

  • Free RTD EcoPass and Free Onsite Parking at our 1800 Grant Street Office.

  • Many additional perks & programs with the CU Advantage (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=https://advantage.cu.edu/) .

Qualifications:

Minimum Qualifications:

Please ensure your resume includes any and all relevant experience to be accurately assessed against these qualifications. You must meet all minimum requirements listed at the time of application to be considered for this role.

  • Bachelor's degree from an accredited institution of higher education or equivalent experience (education requirement may be substituted by professional experience on a year for year basis).

  • Five (5) years' experience fundraising in a higher education, nonprofit, or medical setting.

  • Five (5) years' experience applying Annual Giving data to create strategies, goals, and outcomes.

  • Two (2) years' experience using Digital Marketing tools and platforms, especially email campaign platforms, to engage audiences.

  • Two (2) years of experience in a managerial or supervisory role, which includes managing personnel, developing/mentoring employees, and completing performance reviews to ensure continuous improvement, dedication, and employee retention.

Preferred Qualifications:

  • Advanced degree from an accredited institution of higher education.

  • Eight (8) years' professional experience as indicated above.

  • Three (3) years' experience in a managerial or supervisory role, as indicated above.

  • Experience in the following:

  • Salesforce products like Marketing Cloud, Cvent, and Salesforce CRM platforms.

  • Leading a program from concept and strategy to execution and analysis.

  • Securing consensus and support from key partners.

Knowledge, Skills, and Abilities:

  • Advanced proficiency of Annual Giving, Digital Marketing, fundraising, and engagement strategies within sophisticated organizations.

  • Solid knowledge of and ability to understand data, data trends, and data analysis to create strategies and make decisions.

  • Solid understanding of technology used in marketing, communications, and fundraising activities.

  • Strong organizational skills and abilities: project management, time-management, and problem-solving.

  • Strong interpersonal skills and abilities: communication, listening, partnership, leadership, collaboration, visibility, integrity, and open-mindedness.

  • Ability to work independently and collaboratively, manage concurrent tasks and responsibilities, and change focus quickly as priorities shift.

  • Ability to build and maintain positive relationships with colleagues, fundraisers, executives, peers, donors, and academic leaders.

  • Ability to complete thorough and accurate research and apply it to projects.

  • Solid understanding of and skill using Microsoft Office applications.

How to Apply:

  1. A cover letter identifying the job specific minimum qualifications you possess

  2. A resume including any and all relevant experience to be accurately assessed against the qualifications listed in the posting.

When to Apply:

June 25th

Sponsorship Statement:

Background Check Statement:

ADA Statement:

Job Category

Primary Location

Schedule

Posting Date

Unposting Date

To apply, please visit: https://cu.taleo.net/careersection/2/jobdetail.ftl?job=33819&lang=en (https://apptrkr.com/5309409)

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Director of Annual Giving & Digital Marketing - 33819 University Staff

System Administration, which also houses the Office of the President, is located in the uptown neighborhood of Denver with a few smaller offices located on the campuses. Many of our departments support the educational and research missions of the four University of Colorado campuses, but System Administration is not considered a campus. We provide diverse opportunities for professional development, innovation, and collaboration with talented staff and faculty. Learn more about CU System Administration (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=https://www.cu.edu/cu-careers/cu-system) . The CU System Office of Advancement provides excellent customer service, strategy, expertise, and efficiency to our partners on CU's campuses and at the University of Colorado Foundation. We support CU's fundraising and engagement goals through advancement operations that include constituent research and development, data management, business intelligence, technical architecture, annual giving, planned giving, gift administration, marketing and communications, IT, budget and finance, and more. We believe that a healthy office culture is foundational to our success. We create this by bringing together a diverse team of colleagues and infusing our core values-Work Together, Think Big, Be Good and Have Fun-into our work every day.

The Director of Annual Giving and Digital Marketing leads fundraising marketing operations at the University of Colorado System Office to inspire donors to give to and engage with CU. The primary duties for this role include managing two complementary teams: Annual Giving and Digital Marketing; helping secure new, recurring, and upgraded gifts under $25,000 through campus partnerships; leading operations that engage CU's constituents through email, web, and other strategies; and using data and technology to enhance CU's engagement with Annual Giving-level donors across all of CU's four campuses.This role and its teams champion data-driven decision-making to provide colleagues on CU's campuses, the CU System, and the CU Foundation with the means to understand and address unique fundraising marketing priorities. The System Annual Giving team comprises four employees who partner with CU's Colorado Springs and Denver campuses to secure gifts under $25,000 and build pipelines to maintain relationships with those donors. The team develops and completes an annual calendar of appeals directed at those campuses' donors, among other activities. It also collaborates with Annual Giving teams on all four of CU's campuses to address shared topics. The System Digital Marketing team comprises three employees who use email and website marketing channels to support donor outreach across CU's four campuses, the CU System, and CU Foundation. The team uses Salesforce, Marketing Cloud, Cvent, and Drupal platforms to help colleagues engage constituents.This position reports to the Assistant Vice President of Central Advancement and is exempt from the State of Colorado Classified Staff system.

The CU System Office of Advancement follows a "flexibility first" approach to work that defines how we manage and make use of in-person time. This role is eligible to work remotely with the exception of four separate callback weeks per year- when all our colleagues are expected to be together in the office. During callback weeks, this role is expected to work from the CU System office at 1800 Grant St. in Denver, Colorado. Any additional in-office time will be determined by this role's direct manager.

The University of Colorado System Administration Office is committed to recruiting and supporting a diverse workforce. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans.

Duties and responsibilities of the position include, but are not limited to:

The anticipated hiring range has been established at .CU System Administration takes into consideration a combination of the selected candidate's education, training and experience as it relates to the position, as well as the position's scope and complexity, internal pay equity and external market value when determining a salary level for potential new employees. With our unparalleled range of benefits, including top-notch healthcare, comprehensive wellness programs, enriching professional development, and a dynamic work-life balance, we ensure your holistic growth and happiness. Additional taxable fringe benefits may be available. For more information on benefits programs, please review our Comprehensive Benefits Guide (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=https://www.cu.edu/node/183087) . Access our Total Compensation Calculator (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=https://www.cu.edu/node/153125) to see what your total rewards could be at CU. (This position is a University Staff position)

To be successful in this position, employees will need to know the following:

For full consideration, please attach the following as separate documents to your application: Please ensure you check the "Job Specific Attachments" box next to each document on the "Required Documents" page of the application for the appropriate documents to be attached.

For full consideration completed applications must be submitted by . Reference checking is a standard step in our hiring process. You may be asked to provide contact information, including email addresses, for up to five references as part of the search process for this position. Please note: All application materials must be submitted through CU Careers; emailed materials will not be considered.

We are unable to sponsor applicants for work visas for this position.

The University of Colorado is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final applicants being considered for employment. Background investigations include a criminal history record check, and when appropriate, a financial history, motor vehicle history and/or fingerprinting background check. The Immigration Reform and Control Act requires that a verification of employment eligibility be documented for all new employees by the end of the third day of work. The University of Colorado is committed to diversity and equality in education and employment.

We are committed to an inclusive and barrier-free search process. We provide accommodations for applicants requesting accommodation through the search process such as alternative formats of this posting. Individuals with disabilities in need of accommodations throughout the search process should contact the ADA Coordinator at: systemhr@cu.edu (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=systemhr@cu.edu) .Application Materials Required: Cover Letter, Resume/CV : Development : Denver Department: S0001 -- System Administration - 50206 - Advancement Operations : Full-time : Jun 6, 2024 : Ongoing Posting Contact Name: systemhr.recruiting@cu.edu (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=systemhr.recruiting@cu.edu) Posting Contact Email: systemhr.recruiting@cu.edu (https://apptrkr.com/get_redirect.php?id=5309409&targetURL=systemhr.recruiting@cu.edu) Position Number: 00002295jeid-fdd747cf32a1c048bcb92f822030b1cd

The University of Colorado does not discriminate on the basis of race, color, national origin, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply.

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