FirstBank Jobs

Job Description: The Manager of Programmatic Media and Affiliate will report up to our VP of Global Media. This person will be responsible for overseeing and optimizing Pluralsight's programmatic advertising efforts across B2B, B2C, and Public Sector segments and leading our affiliate program. Who you're committed to being: * You have strong interpersonal communication skills and love to collaborate cross-functionally. * You are creative and organized and thrive in running projects. * You love data and like to use it to identify trends. * You enjoy learning and are open to new ways of doing things. * You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. * You believe in continuous improvement and request frequent feedback from others. What you'll do: * Develop and implement programmatic media strategies that align with overall marketing goals and target different market segments (B2B, B2C, Public Sector) and geographies. * Lead end-to-end programmatic campaigns, including setup, optimization, and reporting. * Monitor and analyze campaign performance, making data-driven decisions to optimize for key metrics such as CTR, CPC, CPA, and ROAS. * Develop affiliate strategies in partnership with Marketing Leads and Finance * Oversee the day-to-day operations of the affiliate marketing program, ensuring affiliates are effectively promoting the company's products and services * Conduct A/B testing and other methodologies to improve campaign performance and achieve KPIs. * Collaborate with external partners, such as DSPs, SSPs, and data providers, to ensure effective and efficient campaign execution. * Negotiate affiliate contracts and manage relationships with programmatic vendors and partners. * Generate detailed reports on campaign performance and insights, presenting findings to senior leadership and other stakeholders. * Provide recommendations based on data analysis to inform future strategies and improve overall media effectiveness. * Work closely with cross-functional teams including marketing, creative, content, and product marketing to ensure cohesive and effective campaigns. Experience you'll bring: * Previous ad ops experience. * Excellent project management and organizational skills. * Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders. Requirements: * 5+ years of experience in programmatic media * In-depth knowledge of programmatic advertising technologies and platforms. * Hands-on-keyboard experience as programmatic trader in agency setting * Strong analytical skills with the ability to interpret data and generate actionable insights. * Proficiency in programmatic tools and platforms such as Google Marketing Platform, The Trade Desk, Adobe Advertising Cloud, or similar. Why you'll love working here: * We're remote- and hybrid-friendly * We're mission driven and values guided * We have a strong commitment to diversity and belonging * We cultivate a culture of trust, autonomy, and collaboration * We're lifelong learners and champion team member growth and advancement * We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more. About us: We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.

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