Job Information
BCAA Marketing Manager, Strategic Ventures in *Head Office, Canada
Why BCAA?
Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.
BCAA is hiring a Regular Full-Time Marketing Manager for our Strategic Ventures team.
We're seeking a dynamic Marketing Manager to drive user acquisition and engagement for our new Marketplace platform. You'll develop and execute go-to-market strategies, manage diverse campaigns, and analyze performance metrics to optimize results. Collaborating closely with cross-functional teams, you'll ensure our marketing efforts align with business objectives. If you're a strategic thinker with a passion for innovative marketing, join us in shaping the future of peer-to-peer commerce.
This is a hybrid role based on our Burnaby, BC (British Columbia) Head Office. Applicants who are not located within commuting distance of our 4567 Canada Way office and/or are not looking to relocate to BC will not be considered for this position.
Who you are:
You are an innovator and believe in improving the future of the British Columbia.
You see the big picture and have a keen eye for the details.
You’re an effective communicator with the ability to build strong relationships at all levels across the organization.
You’re a problem solver who loves a challenge, demonstrating strong analytical skills and good judgment.
You’re eager to hop in and grow! Your personal development and career are important to you.
Organized yet flexible, you thrive in a workplace where things may change in an instant.
A thought leader, effective communicator to mentor and inspire cross-functional teams.You’re flexible and can excel in a deadline driven environment, where ambiguity and changing priorities are frequent challenge.
What you’ll do:
Lead go-to-market strategy for a Peer-to-Peer Marketplace Platform.
Manage Peer-to-Peer Marketplace brand development and standards.
Develop key performance indicators (KPIs) and utilize reporting data for insights and recommendations.
Utilize in-depth understanding of the Peer-to-Peer Marketplace for fact-based decision-making and maximizing ROI.
Develop multi-channel strategies aligned with brand strategy to reach target segments effectively.
Manage internal stakeholder groups to champion a clear vision of the Peer-to-Peer Marketplace.
Analyze competitive landscape and make strategic recommendations based on industry trends.
Collaborate with stakeholders on content strategy and asset development.
Optimize customer lifecycle and journeys through customer-centric design.
Manage final execution of launch campaign with brand team, agencies, and suppliers.
Implement media and tactics with internal teams and external agencies.
Execute ongoing marketing campaigns consistent with brand and product strategies.
Manage advertising budget for maximum effectiveness.
Evolve and improve based on customer insight and performance data.
Ensure channel readiness with timely communication of performance targets and plans.
Emphasize testing and innovation in campaigns and placements.
Monitor and support marketing and product performance changes, campaigns, and promotions.
Track industry trends, competitive actions, and customer feedback for market expertise.
Conduct competitive research and analysis for actionable insights.
Maintain productive relationships with internal marketing team.
Collaborate cross-functionally with marketing, digital, customer experience, and finance.
Provide subject matter expertise in marketing a Peer-to-Peer platform.
Manage relationships with internal and external stakeholders/partners for growth targets.
What you bring:
Diploma, degree and/or certificate in Marketing
6-9 years marketing experience
Proven product and consumer marketing and go-to-market strategy development experience.
Ability to analyze, recognize, understand, and interpret consumer behavior, brand strategies, customer needs, channels/touch points and be able to turn this knowledge into action.
Experience managing multi-channel advertising campaigns.
High comfort level with MS Office Suite with expertise in spreadsheet, database and presentation applications.
Ability to work varied hours including weekends.
Bonus Skill! Experience in peer-to-peer product management
Internal Applicants: Please note that the internal posting closes on May 21, 2024 .
The salary range for this position is $88,000.00 to $110,000.00 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%
What we offer:
The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.
Career and personal development to help you grow and reach your goals.
Incentives that recognize team and individual sales and performance.
Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.
A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.
Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.
BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.
Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.
*for permanent employees
We’re always looking for amazing people like you. Apply today!
BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com .
Together, Let's Move BC Forward
BCAA serves 1 in 3 BC households with industry-leading protection and mobility solutions, including BCAA Home, Car and Travel Insurance, Evo Car Share, Roadside Assistance and full auto repair at BCAA's Auto Service Centres across the province. BCAA also has a long history of keeping our roads safe and giving back in ways that improve the lives of British Columbians and communities throughout our province.
At BCAA, we are a purpose led organization, where we maximize Member value while passionately supporting our team members, our communities, and our planet. Our Vision is to be the most trusted organization in British Columbia, absolutely famous for doing the right thing.
We bring peace-of-mind to our Members so they can enjoy life more. Our amazing service creates uniquely memorable experiences and ignite unparalleled loyalty.
We have been awarded top employer status for several years in a row as one of the best places to work for those who value integrity, teamwork and sustainability. Each of us grows personally and professionally by doing engaging work with inspiring colleagues.
To go back to the BCAA Careers Page, please click here. (https://www.bcaa.com/about-us/careers)