Job Information
Dish Network Loyalty Program Marketing Lead in LITTLETON, Colorado
Company Summary
DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department Summary
Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
Business Objectives:
Customer Engagement and Retention: Develop and implement strategies to increase customer engagement and retention through a compelling loyalty program
Revenue Growth: Drive incremental revenue by identifying and leveraging new marketing channels and opportunities within the loyalty program
Cross-Functional Collaboration: Ensure seamless collaboration with various departments including Marketing, Sales, Customer Experience, and Retail to enhance program effectiveness
Performance Metrics: Monitor, analyze, and report on the performance of loyalty initiatives to optimize future strategies and tactics
Employee Advocacy: Develop and facilitate internal communications and training materials to ensure frontline agents and retail staff are well-versed and motivated by the loyalty program
Key Responsibilities:
Strategic Development:
Design and manage the overall loyalty program strategy to enhance customer experience and brand loyalty
Identify new opportunities and marketing channels to expand the program's reach and effectiveness
Collaborate with cross-functional teams to ensure strategic alignment and integration of loyalty initiatives
Campaign Management:
Plan, develop, and execute marketing campaigns across direct mail, email, digital, and social media channels
Manage the testing, deployment, and performance analysis of marketing campaigns.
Ensure all marketing materials comply with legal and regulatory standards
Performance Analysis:
Monitor and analyze key performance metrics such as enrollments, redemptions, customer satisfaction, and campaign effectiveness.
Present performance reports and actionable insights to senior management
Utilize data-driven insights to refine and optimize loyalty strategies and campaigns
Employee Engagement:
Develop and distribute training materials and activation guides for frontline agents and retail stores
Advocate for and facilitate internal communications to increase employee awareness and support for loyalty initiatives
Create and maintain store associate incentive programs to drive engagement and motivation
Project Management:
Maintain a detailed project list to track the status of loyalty projects, campaigns, and events
Ensure that all marketing efforts align with specific forecasts and business goals
Manage relationships with external vendors and partners to support campaign execution
Skills, Experience and Requirements
Education and Experience:
Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing or loyalty program management
Skills and Qualifications:
Proven ability to develop and execute strategic marketing plans
Strong project management skills with the ability to handle multiple priorities
Exceptional communication, writing, and copy-editing skills
Proficiency in Microsoft Office, especially Excel and PowerPoint
Experience with CRM systems and digital marketing tools
Strong analytical skills and attention to detail.
Ability to work collaboratively in a cross-functional team environment
Strategic thinker with a proactive and innovative approach to problem-solving
Excellent organizational and time-management skills.
Strong interpersonal skills and ability to build relationships with internal and external stakeholders
Comfortable receiving feedback and adapting quickly to changing business needs
Self-motivated, self-starter with a sense of urgency and high level of organization
Ability to exercise sound business judgment and handle confidential information with sensitivity
Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.
Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.