FirstBank Jobs

Introduction

We are seeking a Demand Generation Marketing Manager who will elevate our efforts to build our sales pipeline and revenue growth. This person will report to the VP Corporate & Brand Partnerships and work very closely with the Corporate and Enterprise sales team. The ideal candidate must have a strong track record of driving demand, ideally from the media/publishing industry, and should be an expert in demand generation strategies and tactics including events, content, digital marketing, web, industry partnerships and more. They will need to achieve results with determination, and test new marketing channels and tactics to build a mix to achieve our ambitious growth targets. This marketing manager will work in a matrixed cross-function manner, with the data analytics team, editorial, events, sales and other demand generation teams across The Economist Group.

Accountabilities

• Drive demand generation strategies that efficiently deliver on pipeline coverage targets and leading indicators such as MQLs.

• Conceptualize and execute on campaigns and tactics to garner attention from our target buyers and influencers in different industry sectors and geographies.

• Foster a strong partnership between CES sales and marketing team, ensuring the sales organisation understands the demand gen strategy, campaigns and impact.

• Collaborate with cross-department teams including creative and product teams to execute these plans, including writing effective campaign briefs and managing timings

• Use customer segmentation to plan relevant and targeted campaigns to different end users across different industries, including financial services, corporate, government, professional services and consulting sectors

• Keep abreast of the weekly news cycle and our editorial coverage to identify newsworthy content marketing opportunities for different clients

• Regularly report on performance of campaigns against KPIs and budget

Experience, skills and professional attributes

• Has a proven track record of crafting marketing strategies and plans that drive MQLs that convert to generate pipeline for new business and expansion.

• Is an expert in the B2B lead funnel, from lead MQL to SQL to opportunity to close.Understanding of what drives conversion/volume of each.

• Proficiency in using marketing automation platforms (e.g., HubSpot, Marketo,Pardot), CRM systems (e.g., MS Dynamics, Salesforce) and prospecting list tools(Merit, Cognism).

• Can successfully coordinate, empower, direct multiple stakeholders, details, andtimelines towards a specific goal.

• Has an impatience to move themselves and others to action, even if there isincomplete information or other hurdles.

• Can analyse and pull meaningful insights from both quantitative and qualitative data.

• Has experience partnering with external agencies and leading/influencing internalcontent and creative teams

• Thrive in a fast-paced and ever-changing environment

Job LocationsUnited Kingdom-London

ID 2024-10104

Function Marketing