FirstBank Jobs

Senior Product Owner, Digital and Marketing

Job Req ID: 34486

Posting Date: 6 Jun 2024

Function: Product & Propositions

Unit: Business

Location:

London, London, United Kingdom

Salary: competitive + benefits

Locations: You will be based near any of our hubs - Birmingham, Bristol, London, Manchester, working 3 days in the office and 2 days to suit you

We would consider 4 days per week or job share, flexible working around you

Why this job matters

This role is accountable for the realisation of our vision for the Digital & Marketing value stream and associated benefits and is critical to ensure we achieve our aims of digital channel shift and journey simplification and enhancement. This includes developing and maintaining a strategic roadmap for the Digital & Marketing value stream, making trade-off decisions in alignment with business and digital priorities, and overseeing the development and implementation of marketing technology solutions such as digital journeys, marketing automation, and analytics tools to enhance customer engagement and drive business growth.

As a key leader of a cross-functional group of tribes of over 200 people, including operational stakeholders from sales channels, digital designers, engineers, and third-party suppliers, the role involves developing sales processes and tools that improve marketing effectiveness, digital journeys, and channel shift.

This role will play a critical part in identifying and evaluating emerging digital technologies and trends, recommending their integration into the organisation's digital journey, and funding nascent ideas through seed corn funding. The role assures the delivery of digital transformation goals by monitoring and analysing insights from digital channels and ensuring the benefits of digital channel shift are realised in assisted channels through effective transition states. It also leads the effective identification and management of dependencies across the Digital and Marketing value stream to create a fully omnichannel customer experience through coordination with adjacent value streams.

What you’ll be doing

• Develop our BT Business Digital strategy and digital and marketing end state to achieve our aims of digital channel shift and journey simplification and enhancement

• Develop and maintain a strategic roadmap for the Digital & Marketing value stream, reaching trade-off decisions in alignment with the business and digital, deciding how, where and when budget is spent

• Oversee the development and implementation of marketing technology solutions, including digital journeys, marketing automation, and analytics tools, to enhance customer engagement and drive business growth

• Act as a key leader of a cross-functional tribe of more than 100 people, including operational stakeholders from the sales channels, digital designers and engineers and 3rd party suppliers to develop sales processes and tools that improve marketing effectiveness, digital journeys and channel shift

• Identify and evaluate emerging digital technologies and trends, and make recommendations for their integration into the organization's digital journey, funding nascent ideas through seed corn funding

• Assure delivery of our digital transformation goals, monitoring and analysing insight developed in the digital channels and ensuring the benefit of digital channel shift is being realised in the assisted channels through effective transition states

• Develop, maintain and communicate a strong understanding of the organisation's customer personas and their digital behaviours, to inform the development of effective digital journeys

• Manage the budget for digital transformation initiatives, ensuring efficient use of resources and alignment with business objectives

• Lead in the effective identification and management of dependencies across the Digital and Marketing value stream and through coordination with adjacent value streams ensure the creation of fully omnichannel customer experience

Skills and Experience

• Business partnership and consulting - establish working relationships with stakeholders and build a rapport to become a trusted advisor; identify strategic issues and raise questions to help stakeholders explore and understand wider business challenges; recommend solutions to help team and stakeholders achieve their objectives.

• Product ownership – defining and driving the strategic vision and roadmap for a product, ensuring alignment with business objectives, and leading cross-functional teams to deliver high-value solutions that meet customer needs and drive business growth.

• Business architecture – developing and analysing multidimensional models of the operating model that bring together people, process & technology to achieve our strategy through transition states

• Analytical & problem solving skills – comfortable undertaking quantitative financial and performance analysis and utilise problem solving techniques to develop transformation initiatives

• Strategy & Commercial Thinking – an ability to develop channel level strategies that achieve our organisational aims, informed by a strong commercial understanding

• Systems thinking – provide technical expertise to evaluate the impacts and links between structure, people, process and technology, by thinking through the whole systems context, and new perspectives and insight, before taking on projects.

• Begin and ends with the customer - role models that customers are the reason why we have a business; places the achievement of excellent customer solutions at the heart of the organisation

Experience you would be expected to have

• Experience of leading the development and execution of digital transformation strategies

• Experience of managing cross-functional teams, including digital designers, engineers, and third-party suppliers

• Experience of overseeing the implementation of digital technologies such as marketing automation, analytics tools, and digital journeys

• Experience of making strategic trade-off decisions in alignment with business and digital priorities

• Experience of evaluating and integrating emerging digital technologies and trends

• Experience of monitoring and analyzing digital channel insights to ensure the realization of digital transformation goals

• Experience of developing and maintaining a strong understanding of customer personas and digital behaviors

• Experience of managing budgets for digital transformation initiatives to ensure efficient use of resources

• Experience and managing stakeholders up to MD level

Benefits

• Annual on target bonus up to 15% with company car/cash allowance

• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%

• Purchase discounted BT shares

• Private healthcare & dental insurance, health screening, healthcare cash plans, access to counselling services, access to physiotherapy

• Season ticket loan, buy extra holidays, discounted Virgin Experience Days, financial education programmes

• Discounted BT/EE retail products including Broadband and BT Sport

• Access to 100s of retail discounts for things like groceries, travel, fashion, entertainment and more

We would welcome applications from individuals who may be looking for reduced hours or job share

Our leadership standards

Looking in:

Leading inclusively and Safely

I inspire and build trust through self-awareness, honesty and integrity.

Owning outcomes

I take the right decisions that benefit the broader organisation.

Looking out:

Delivering for the customer

I execute brilliantly on clear priorities that add value to our customers and the wider business.

Commercially savvy

I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:

Growth mindset

I experiment and identify opportunities for growth for both myself and the organisation.

Building for the future

I build diverse future-ready teams where all individuals can be at their best.

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.