Job Information
Simplot Content Specialist in Melbourne, Australia
Content Specialist
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Date: 1 May 2024
Location: Melbourne, VIC, AU, 3194
Company: Simplot
In Australia, the J.R. Simplot Company’s core operations are food manufacturing and agriculture, encompassing potato, vegetable, seafood and sauce operations. We supply a wide range of frozen, shelf-stable and chilled products to Australia and New Zealand’s major retail and foodservice customers and are part of Simplot’s Global Food business. With 17 food manufacturing and processing sites, Simplot Global Food serves retail and foodservice customers in 37 countries, and employs 8,000 people across North America, Latin America and Asia Pacific.
In Australia, we are a leading provider of quality, nourishing and sustainable food, focussed on creating food that maximises value from the best Australian-grown produce and global seafood. Our iconic brands have been an integral part of Australian life for generations, and include Leggo’s, Birds Eye, Edgell, John West and Chiko.
Culture and Benefits
At Simplot, we are fuelled by our purpose: We Contribute to Feeding Our World. We imagine a better future and set goals to reach it. We are committed to working as one Simplot and are guided by our shared values:
Respect for Resources
Spirit of Innovation
Passion for People
We embrace diversity, equity, and inclusion. We care about creating an environment that promotes safety and wellbeing and where our people feel supported, respected and empowered. We do not tolerate any form of discrimination and are committed to providing equal opportunities for all our team members.
Simplot is passionate about cultivating a future where good ideas and inspiring possibilities have the chance to grow. We want our team members to build exciting and fulfilling careers with us and offer professional and personal growth opportunities.
The Perks
Flexible working arrangements and a variety of engaging health and wellbeing programs
Diverse leadership development programs and professional development support
Employee reward and recognition program
Bonus incentives
Discounted health insurance and gym memberships
Sensory Club Program – Enjoy and taste our new product launches and access to our culinary cooking sessions
Novated car leasing agreements
Income protection insurance
Opportunity to purchase additional annual leave
Simplot in Australia values the innovation and relationship building that comes from face-to-face connection but also recognises the need for flexibility in the lives of our team members. This is why we have a hybrid work environment, with one dedicated day per week where we all come together to maintain our successful culture of innovation, connection and collaboration.
About our role
Are you a creative wordsmith with a passion for content creation? Do you have a keen eye for detail and the ability to engage audiences through compelling storytelling? If so, we have an exciting opportunity for you!
We have an exciting opportunity for a Content Specialist to join our Digital Marketing Team, based at our head office in Mentone / Moorabbin and working across our market leading portfolio of brands like Birds Eye, John West, Leggo’s, Edgell and more. Reporting to our Content Manager, you will play a crucial role in shaping brand narrative and driving our online presence to new heights.
What you will do
As a Content Specialist, you will be the driving force behind our content strategy and execution. You will assist the Content Manager to leverage content, copy and creative expertise to partner with commercial teams in APAC to execute marketing strategy into digital experiences across Retail and Foodservice.
You will collaborate with cross-functional teams, to curate, create, and distribute captivating content across various platforms. From web, EDM, socials and digital channels your creative flair will be at the heart of our success.
Learn about the diverse retail and foodservice teams to aid in creating designs, flows and models, and engaging copy / content that connect with consumers/customers.
Manage Simplot’s brands social media profiles and presence.
Monitor social listening daily to stay on top of both positive and negative sentiment for our brands.
With the Content Manager, develop and implement a content calendar that aligns with our brand voice and marketing objectives.
Develop engaging EDM content to establish direct communication with our target audience, foster customer loyalty, and drive conversions and sales.
Manage internal approvals with Legal, Corporate Comms, Nutrition, Brand Teams, QA for always on content from agencies or influencers as required.
Write and edit engaging copy for diverse channels, ensuring consistency and quality across all content.
Be across industry trends and innovation and create content that resonates with our target audience and best practice for all our brands.
Collaborate with specialist agencies to produce visually captivating and shareable assets.
Monitor and manage content performance, analyse metrics, and identify opportunities for optimization.
Foster and maintain relationships with external partners and influencers for collaborative content initiatives.
About you
Ideally experienced as a Content Coordinator, Content Specialist, or similar role.
Excellent writing, editing, and proofreading skills with a keen eye for grammar and syntax.
Familiarity with content management systems (CMS) and social media platforms.
Strong understanding of SEO principles and content marketing strategies.
Exceptional organizational and project management skills to handle multiple tasks and deadlines effectively.
Creativity and the ability to think outside the box to craft unique and attention-grabbing content.
A passion for continuous learning and staying updated on industry best practices.
Exceptional people skills, with the ability to work closely with our agency partners, as well as cross functionally within the business.
If you are excited about telling stories, influencing audiences, and making a meaningful impact, this is the role for you! Perhaps you have been working within an agency and now want to make the exciting move into industry, or you are currently working within Industry and looking for your next career move to a dynamic and growing business that provides an exceptional culture and development opportunities.
Don't miss this chance to be part of a passionate team driving the content strategy here at Simplot.
If this sounds like you, then please apply online today
Applications close Wednesday, 22 May 2024
#LI-AH1
#LI-Hybrid
Job Requisition ID: 18542
Travel Required : Less than 10%
Location(s): Chifley Business Park Office - Melbourne
Country : Australia
Simplot is an equal opportunity employer and encourage Aboriginal and Torres Strait Islander people to apply. If you feel you would be a great addition to our team please apply online today, we would love to hear from you. If you require technical assistance, please email us at careers.contact@simplot.com
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