Job Information
Diageo Wholesales Innovation Commercialization Manager in Mexico City, Mexico
Job Description :
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life!
Innovation has become a priority in business performance and a critical growth driver for Diageo. We must guarantee big and bold omnichannel execution plans identifying consumer, customer, and category opportunities in order to improve Innovation and being recognized as Mexico Shaper and Top share gainer.
Diageo want to strength its leadership in whisky, tequila, and expansion categories, with a continuous and robust pipeline based on 3 liquid innovations, limited editions, formats & renovations. Diageo as the category leader, we must keep growing the landscape with new products, by winning in new occasions and to cause breakthrough growth with brands like Johnnie Walker, Buchanan's, Don Julio and Smirnoff.
Purpose of the Role
Identify and lead Innovation opportunities, developing, managing, and improving our execution delivering a benchmark and flowless Innovation Commercialization model that guarantees balanced growth through an omnichannel perspective within all the commercial calendar agenda with a clear and strategic activation plan.
Key Functional Responsibilities:
Full Innovation pipeline execution model
Responsible for G5 plan execution
Drive all Omnichannel Commercialization targets in line with our 365 Essential and Growth Drivers
Define Clear critical metric per Chanel to track to deliver each project targets
Build a Tracking unified framework and monitor Execution Scorecards (with clear critical metrics for all projects)
Keep communicated, partners and multifunctional teams with status, stages, results
Lead partners and multifunctional team conversations to implement investment according to Launch strategy
Forecasting accuracy (volume promoted, sell in, sell out of each project…)
Strong Data Analysis and Mental agility extracting rationales
Planning & Prioritization
Simultaneous On Trade Channel Collaboration
Key Leadership Responsibilities:
Innovation Commercialization Manager works with Diageo´s Marketing, Sales, Finance, Customer Marketing, Supply & Demand Teams, and with our customers to find opportunities for Innovation brands, developing, managing, and implementing the commercial calendar and activation plan. This role is accountable for:
Lead decision making on the execution of the commercial calendar and activity plan, with clear growth Drivers, customer propositions that will be implemented to unlock growth, working closely with Marketing, Commercial Managers and Customer Marketing.
Act and be the key link between Marketing, and Sales teams by leading and engaging all relevant parties to deliver our business plan, ensuring right optimization of resources (not only investment)
Monitor, collect Feedback, Findings, evaluates execution and be able to adjust in any time of the process achieving the best performance of the project
Qualifications & Experience Required:
Passionate about winning and Brilliant Execution
Sell Out/Rate of Sale/ Gaining share and Possibility Approach
Creative Business Developer Thinking “think in a concept and bringing to life in strong Growth Drivers”
Successful track record of business delivery
Confirmed analytical, planning and negotiation skills, as well as critical thinking with ability to move between strategy and execution
Solid Commercial competence and Project management skills
Able to mobilize the business around a clear goal and engage key partners at all levels, multifunctional teamwork, and cross-functional leadership skills
Excellent written and verbal communication skills
Desire advanced English (90%) and Microsoft Office
+5 years of experience in a Commercial Role
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
Mexico City
Additional Locations :
Job Posting Start Date :
2024-07-02
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
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