Job Information
Lowe's Assistant Marketing Manager - Email, Push & SMS - In Office in Mooresville, North Carolina
Your Impact
The Assistant Marketing Manager - Email, Push, & SMS will work closely with Marketing partners to drive business and marketing priorities through owned marketing channels. This position will report to the Channel Marketing Manager and will serve as a subject matter expert, leading execution processes and tech enablement for targeted marketing and automated campaigns.
What You Will Do
Plan and optimize email, push and SMS campaigns using Salesforce Marketing Cloud that track to weekly revenue and traffic goals. Work independently to gain alignment with key stakeholders.
Oversee the channel campaign execution process from end-to-end and serve as the final approver of email, Push, and SMS deployments.
Work with Channel Marketing Manager to define and implement new channel strategies to increase acquisition, customer engagement, retention, and revenue.
Develop and implement a comprehensive A/B testing plan that delivers actionable insights to continuously improve KPIs and revenue targets.
Support Channel Marketing Manager by analyzing campaign performance metrics and audience behavior to inform future marketing strategies.
Work cross-functionally with Martech, Analytics, Customer Marketing, and Campaign Teams to drive requirements for the implementation of new automated and personalized customer journeys.
Become an expert in our internal data capabilities and work cross-functionally to advise on segmentation and personalization opportunities that deliver the best customer experience.
Possesses a deep understanding of the appropriate uses of channel marketing tactics to achieve strategic goals across multiple customer segments, including types of messaging, promotional currencies, cadence, and experience journeys.
Be a customer champion and effectively communicate customer segment and channel opportunities outside of own functional area to gain alignment.
Establish strong working relationships with marketing and cross-functional peers.
Required Qualifications
3+ years in Email Marketing, E-Commerce, or Digital Marketing roles, with a proven track record of achieving revenue and traffic goals through data-driven strategies.
Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
Proficiency in Salesforce Marketing Cloud or similar enterprise-level CRM platforms, Adobe Analytics or similar, and Project Management platforms
Strong knowledge of HTML and CSS for email.
Comfortable analyzing data and reporting with ability to translate into actionable insights.
Excellent written and verbal communication skills, with the ability to effectively convey technical marketing messages to senior marketing leaders.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.