Job Information
Lowe's Assistant Marketing Manager - Organic Social Media - In Office in Mooresville, North Carolina
Your Impact
The Assistant Marketing Manager, Organic Social Media assists with the development and implementation of organic social media and influencer marketing programs and internal, cross-functional communications for the assigned campaigns and lines of business. This position is responsible for understanding and translating marketing strategies into creative organic social media and influencer executions. Must be able to manage large 360 campaigns and work across multiple teams internally and externally. The position will serve as a subject matter expert on social media channels, strategy and optimization.
What you will do
Partners with cross-functional teams in an “agile type setting to execute social and influencer programs across the marketing organization in alignment with key stakeholders and delivering on highly impactful creative that deliver against critical KPIs. This role will also be able to function independently in this capacity.
Partners with internal stakeholders and agency partners to build and execute against detailed timelines that ensure all creative assets will make in-market dates.
Works with manager to be main point of contact for our creative agency for assigned campaigns and lines of business.
Partners with Brand Marketing to ensure all creative is aligned to the strategy, showcases our products, projects and brand according to our style guide and tone.
Serves as internal subject-matter expert for contemporary social media strategies, staying up-to-date on emerging trends and the evolving social media landscape.
Works closely with cross functional teams like PR, Comms, Brand Marketing, Creative Production and others to execute a 360 omni-channel experience.
Owns content development for assigned campaigns, including concepting, copywriting and publishing.
Provides a variety of reporting across campaigns and channel performance.
On a rotational basis handles on-call duties for social team which includes community engagements and partnering with public relations for crisis communications and/or issues.
Willingness to work at the pace of digital, including after hours and on weekends as needed.
Required Qualifications:
Bachelor's Degree Marketing, Digital, Public Relations, Communications or related degree and 4-6 years organic social media marketing experience
3-5 Years influencer marketing experience
Preferred Qualifications:
- 1-2 Years experience leading social media, influencer and/or public relations at a retailer
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.