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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .

Job Description

Overview:

Reporting to the Vice President of Corporate Marketing, The Director, Content Strategy, sets the strategic direction and creative vision for impactful, high-quality multi-media content that enhances and protects AbbVie’s reputation and accelerates business objectives. Working closely with key partners across Corporate Marketing, Corporate Communications, Brand Communications, Corporate Responsibility and Global Philanthropy, Human Resources, Government Affairs and other functional teams, this position provides strategic counsel for functional content plans, while also owning the development of content plans, including campaigns, for the enterprise. An exceptional creative content leader/producer and content strategist, the Director is able to lead and create content strategies and activations across channels and formats and deliver against clear marketing and communications objectives.

Primary Job Function:

• Lead the development of a high performing team of multi-media content communicators that delivers best-in-class content that is relevant, compelling and timely across multi-faceted channels and formats

• Serve on the Corporate Marketing Leadership team and act as a strategic partner to corporate brand, social media, web and integrated planning leads

• Align, support, coach and partner with enterprise communicators to ensure consistent tone of AbbVie’s voice and integrated communications to effectively tell the AbbVie story and support business objectives

• Develop and socialize content strategy plans, recommendations, thought leadership and rationale to colleagues in Corporate Affairs and other functions

• Lead strategic planning for content team, including launching an editorial calendar as an output of the planning process

• Lead the development of original content in a variety of formats, from web content and articles to social content, infographics, videos, and more

• Lead team to develop ideas for new content activations and new channels based on a deep understanding of trends, audience insights and the external environment

• Collaborate closely with other functional teams to map and optimize content for each audience, while leveraging measurement and analytics to test and learn and ultimately improve efforts

• Develop content strategies in partnership with media relations teams, helping support media relations goals

• Provide input and recommendations on paid media strategy, including audience targeting, channels, and formats, working in partnership with media team and agencies to ensure advertising efforts are strategic and achieve goals

• Lead and direct agency partners from briefing through creative development to ensure content is impactful, effective and delivers the right brand image for AbbVie

• Lead the development of content standards, processes, and tools to drive greater efficiencies in how the team works and operates as a cross-functional team

• Stay on top of content marketing trends and bring new ideas for the team to explore and test

Qualifications

Qualifications:

• 10-15 years of content development experience, preferably in healthcare, B2B or regulated industry (either client or agency based)

• Minimum of 5 years in leadership role, managing a team of content producers

• Minimum of 3 years of digital marketing experience

• Bachelor’s degree in Public Relations, Communications, Journalism, Integrated Marketing or equivalent

• Strong business acumen; experience in healthcare/bio-pharma a plus

• Excellent written and verbal communication skills along with curiosity and knowledge of emerging communications and creative trends, platforms

• Strong portfolio of published work that demonstrates exceptional content skills and ability to translate complex topics into simple, digestible content

• A thinker and a doer mindset—excited about driving strategy while simultaneously rolling up sleeves to concept, develop and edit content in a variety of formats

• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment

• Collaborative team leader and player with great interpersonal skills and the ability to work cross-functionally

• Ability to deliver feedback thoughtfully and receive it gracefully

• Strong project management skills and attention to detail

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Salary: $156,000 - $296,500