Job Information
Essity Digital Media Specialist - Essity244399 in Philadelphia, Pennsylvania
Digital Media Specialist - Essity244399
DESCRIPTION/RESPONSIBILITIES: Digital Marketing Specialist
About the Role Essity Health and Medical Solutions is looking for an experienced Digital Media Specialist to execute on paid search engine marketing, and social media marketing campaigns to support the business unit goals for generating leads and expanding customer loyalty.
The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid position.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do * Strategic Media Management: Collaborate with agency partners to strategically manage national media campaigns. Ensure optimal reach and audience engagement through various media touchpoints. * Budget Management and Optimization: Handle multi-million dollar budgets, billing, and optimizations. Make data-driven decisions to allocate budgets effectively. * Brand Strategy Execution: Align with brand managers to translate brand strategies into actionable media plans. Act as a conduit between brand marketing and digital marketing teams. * Hands-On Media Operations: Manage PPC media (paid social) directly. Utilize MTA (Multi-Touch Attribution) and MMM (Marketing Mix Modeling) tools for analytics. * Data-Driven Insights: Analyze campaign data, industry trends, and competitive landscape. Identify expansion opportunities and propose corrective actions. * Influencer Selection and Performance Monitoring: Evaluate and select influencers aligned with brand values and target audiences. Monitor influencer performance throughout campaigns. * Performance Tracking: Monitor and analyze media performance metrics. Make informed decisions based on campaign effectiveness data.
Who You Are * Bachelor's degree, preferably in marketing or related field. * 2-3 years of experience in house or in an agency setting. * Experience in the health industry is preferred. * Management experience with Meta Ads Manager. * Knowledge of media buying/planning, analytics & KPIs. * Experience with vendor negotiation. * Experience with billing, budget management & reconciliations. * Ability to demonstrate a strong work ethic.
Compensation and Benefits: Competitive annual salary + annual incentive bonus/sales incentive + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits: * United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance * Wellness program provided through Rally * Healthcare and Dependent Care Flexible Spending Accounts (FSA) * 401(k) with employer match and annual employer base contribution * Company paid Basic Life, AD&D, short-term and long-term disability insurance * Employee Assistance Program * PTO offering with Paid Holidays * Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance * Employee discounts program * Scholarship program for children of Essity employees.
The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.