Job Information
Robert Half Marketing Manager in Philadelphia, Pennsylvania
Description
Robert Half is seeking a skilled Marketing Manager to oversee and manage the social media strategy for a leading Fortune 50 Telecommunications Company's streaming services. This role is crucial in building and enhancing the brand's social presence and collaborating closely with the Head of Brand Marketing.
Location: Philadelphia, PA (onsite 4 days/week, remote 1 day)
Hours: 40 hours/week
Duration: through end of 2024
Pay Rate: $33-$38/hour
Key Responsibilities:
Social Media Strategy and Management: Develop and execute a comprehensive social media strategy, manage and grow social media presence across platforms (Instagram, TikTok, Facebook, Twitter), oversee content creation, and collaborate with designers and copywriters.
Brand Development and Execution: Work with the Head of Brand Marketing to translate brand strategies into social media campaigns, maintain a consistent brand voice, and implement branding initiatives.
Content Creation and Curation: Lead the creation of high-quality social media content, utilize tools like Sprinklr for content production and scheduling, and ensure content is engaging and optimized.
Community Management and Engagement: Build and maintain an online community, engage with followers, monitor social media trends, and collaborate with influencers.
Performance Analysis and Reporting: Track and analyze social media performance metrics, provide regular reports, and adjust strategies based on data insights.
Cross-Functional Collaboration: Coordinate marketing efforts with cross-functional teams, collaborate on marketing plans, and manage marketing budgets.
Requirements
Requirements:
3-5 years of experience managing social media accounts for brands.
Proven track record of developing and executing social media strategies.
Experience with Instagram and TikTok; familiarity with Facebook and Twitter is a plus.
Proficiency in social media management tools like Sprinklr.
Experience working with social media influencers is a plus.
Strong understanding of branding principles and ability to translate strategy into social media content.
Excellent communication and collaboration skills.
Ability to work independently and as part of a team.
Preferred Qualifications:
Experience in the streaming or entertainment industry.
Portfolio showcasing managed social accounts and successful campaigns.
Creative mindset with the ability to innovate and drive engagement.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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