Job Information
Robert Half Digital Marketing Specialist in Raleigh, North Carolina
Description
Our company is seeking a talented and experienced Digital Marketing Specialist who can develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will possess a strong understanding of current online marketing concepts, strategies, and best practice. They will have a proven track record in delivering effective and innovative digital campaigns, driving traffic to company pages and generating interest in company products and services.
Responsibilities:
Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Design, build and maintain our social media presence.
Identify trends and insights, and optimize spend and performance based on those insights.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Brainstorm new and creative growth strategies through digital marketing.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Requirements
Our company is seeking a talented and experienced Digital Marketing Specialist who can develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will possess a strong understanding of current online marketing concepts, strategies, and best practice. They will have a proven track record in delivering effective and innovative digital campaigns, driving traffic to company pages and generating interest in company products and services.
Responsibilities:
Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Design, build and maintain our social media presence.
Identify trends and insights, and optimize spend and performance based on those insights.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Brainstorm new and creative growth strategies through digital marketing.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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