Job Information
True Classic Director, Creative & Content in Remote, California
Position Overview:
Classification: full time, exempt
Location: Remote
Reports to: Head of Marketing
True Classic is seeking an exceptional leader to manage and grow our creative and content initiatives. This role will focus on team building and leadership, managing creative and content strategy, content production, graphic design, copywriting, and content editing. This position reports directly to the Head of Marketing.
Key Areas of Accountability
Team Leadership: Hire, develop, and motivate both internal team members and external partners (e.g., agencies, consultants, SaaS partners, etc.) to foster a collaborative work environment and deliver exceptional business results. Directly manage the Art Director, Lead Copywriter, Video Director, and Lead Graphic Designer, ensuring they have clear guidance and support to lead their respective areas effectively.
Creative & Content Strategy: Develop and implement a comprehensive creative and content strategy to enhance True Classic's brand presence and engagement across all products, channels, and countries. Establish seasonal creative narratives that continue to evolve True Classic's brand and maintain alignment with overall brand guidelines and directives. Oversee the integration of creative strategy across owned media, paid media, retail, web, and other channels. Brand Guidelines: Ensure adherence to brand guidelines across all creative outputs and evolve these guidelines as necessary to reflect best practices and innovative approaches.Maintain high standards of brand consistency and ensure all creative teams adhere to these guidelines.
Creative Metrics: Set and monitor creative goals to ensure alignment with business objectives and return on investment (ROI). Develop and oversee quarterly creative testing plans (with key collaborators) to evaluate the effectiveness of creative strategies and assets.
Creative Processes: Streamline the creative handoff flow to ensure efficient collaboration both interdepartmentally and within the creative team.Foster a culture of continuous improvement in creative processes to enhance productivity and quality.
Creative quality: Maintain high standards of creative quality across all internal and external teams, ensuring that deliverables meet or exceed expectations. Provide oversight and direction to ensure that all creative outputs align with the brand's aesthetic and strategic goals.
Resource Scaling for Global Expansion: Develop and implement strategies to efficiently scale creative resources, including team, agencies, tools, and processes, to support True Classic's global expansion.Ensure the creative team is equipped to handle increased demand and diverse market requirements as we grow internationally, maintaining high standards of quality and efficiency.
Key Areas of Cross-Functional Collaboration
Paid & Owned Media: partner closely with our media channel owners to ensure all creative & content needs are met to efficiently scale our media efforts.
Product Marketing: Collaborate closely with the product team to craft compelling narratives that resonate with our audience & highlight our product stories in the most compelling ways.
Commercial: Partner with the commercial team to ensure all content & creative needs are met to support growth across all sales channels (eg Retail, Wholesale, Marketplaces, and Direct-to-Consumer) and countries.
Marketing Analytics: Leverage robust analytics and reporting to uncover trends and deliver actionable insights, enhancing content strategy through collaboration with the analytics team.
Qualifications
7+ years of marketing experience with a proven track record in a senior leadership role.
Bachelor's degree in Marketing, Business, or a related field.
Familiarity with e-commerce, direct-to-consumer brands, and omnichannel retail is highly preferred.
Strong analytical and problem-solving skills with the ability to translate deep consumer insights into actionable content strategies.
Excellent project management and organizational skills, including the ability to drive ideas from concept to completion quickly, overcome obstacles, and multitask across multiple projects.
Excellent communication and interpersonal skills with the ability to effectively collaborate with diverse stakeholders.
Entrepreneurial spirit; willing to roll up sleeves and do whatever it takes to achieve the best results and win as a team.
Proven track record of successfully leading and managing marketing teams; strong leadership abilities including mentoring, coaching, and inspiring teams.
Ability to adapt to a fast-paced, dynamic environment and drive change effectively.
Creative or Ad agency experience is a plus.
Company Overview:
True Classic (https://trueclassictees.com/) launched in late 2019 and has grown to become one of the hottest direct-to-consumer men's apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:
Move the Needle
We are obsessed with driving tangible business results.
We constantly refocus our efforts and eliminate busy work to drive measurable impact.
We embrace simplicity, automation, and technology to amplify our force.
Harness Grit
We are ambitious and persevere through challenges with a relentless spirit.
We're optimistic about the future and our glass is half full.
We are self-motivated, resourceful, and determined to make a difference.
Go Fast ⚡
We are nimble, open-minded, and seek the fastest path to success.
We remove barriers, eliminate friction, and move at the speed of light.
We believe that “done is better than perfect” and fail forward to make progress.
Execute as a Pro
We are curious and leverage data & insights to move in the right direction.
We are doers, embody an owner's mentality, and strive to get 1% better every day.
We work systematically to produce consistent results & get our projects done right.
Be Creative
We are first-principles thinkers and develop bold ideas to challenge the status quo.
We are innovators at heart & believe that ingenuity is often the solution.
We solve problems resourcefully and think outside the box.
Lead with Empathy
We obsess over our customers to consistently over-deliver.
We are inclusive, appreciative, and supportive of our employees & partners.
We put ourselves in others' shoes and seek to deeply understand their perspective.
Work Environment:
This is a remote position, allowing you to work from the comfort of your home or any location with reliable internet access within the United States. You will spend extended periods at a computer, so a comfortable and ergonomic workspace is essential. We provide the necessary tools and support to ensure a productive and collaborative virtual work experience. Additionally, the company holds quarterly all-hands meetings in California, which you would be expected to travel to and attend in person.
Compensation and Benefits:
$120,000-$150,000
Unlimited Sick Days & PTO
Company paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
401k plan with 3% company match
Monthly $200 stipend for home office expenses
Free $1,000 worth of True Classic merchandise every year
Free Employee Assistance Program
Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we're committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to Human Resources.
Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.