FirstBank Jobs

Remote - California Full time REQ-2024-413

At Customers Bank, we believe in working hard, working smart, working together to deliver memorable customer experiences and having fun. Our vision, mission, and values guide us along our path to achieve excellence. Passion, attitude, creativity, integrity, alignment, and execution are cornerstones of our behaviors. They define who we are as an organization and as individuals. Everyone is encouraged to have personal development plans. By doing so, our team members are on their way to achieve their highest potential and be successful in their personal and professional lives.

Are you ready to be part of something extraordinary? Customers Bank, with 15 years of rich history, is poised for an exciting transformation. Our newly appointed Chief Marketing Officer, a seasoned financial marketing leader, is assembling an all-star team. Together, we'll redefine the landscape of Private Business Banking and elevate customer service to new heights. This is your chance to shape the future of our brand and leave an indelible mark. Join us on this exhilarating journey!

As the Head of Brand, you will play an integral role in defining, shaping and driving Customers Bank's overall brand strategy, identity, and positioning. Your responsibilities will include:

1. Brand Development and Positioning:

• Driving thoughtful brand evolution to craft new positioning that infuses the brand with an elegant, inspired and inspiring personality, distinguishes Customers Bank from competitors, and fully embodies luxury brand qualities.
• Ensuring a consistent look and feel and tone and voice for the brand across all touchpoints and expressions.

2. Collaboration and Decision-Making:

• Working closely with marketing leadership.
• Making strategic decisions both independently and in conjunction with the Chief Marketing Officer.
• Collaborating with line of business leaders and occasionally with C-suite executives on new programs supported by brand and creative.

3. Leadership Responsibilities:

• Guiding and managing creative, production, account service, and strategy, as well as creative agencies and freelancers.
• Educating members of the marketing team on brand principles and strategies.
• Communicating with executive leadership during the rollout of new brand concepts and designs.
• Embracing business challenges to lead the team in identifying creative solutions that continually Wow! our customers.

4. Operational Considerations:

• Ensuring scalability by developing documented brand guidelines and systems.

Requirements and Skills:

• Proven marketing leadership experience.
• Align with company and team goals.
• Execute plans with precision.
• Enhance efficiency and productivity and raise the bar on creative excellence in the financial space.
• Demonstrate excellent organizational abilities and a strong work ethic.
• Lead with optimism and empathy and inspire others to help build a brand that is second-to-none.

Customers Bank is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also provide "reasonable accommodations", upon request, to qualified individuals with disabilities, in accordance with the Americans with Disabilities Act and applicable state and local laws.

Diversity Statement:

At Customers Bank, we believe in working smart, working together, and having fun while delivering innovative solutions and memorable experiences for our customers. We are committed to the continual advancement of a culture which reflects the value we place on diversity, equity, and inclusion. We honor the diver e experiences, perspectives, and identities of our team members, and we recognize that it is their passion, creativity, and integrity that drives our success. Step into your future with us! Let's take on tomorrow.

Founded in 2009, Customers Bank is a super-community bank with $20.3 billion in assets at June 30, 2022. We believe in dedicated personal service for the businesses, professionals, individuals and families we work with. We offer banking and loan services across Florida, Illinois, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island and Texas.

Customers Bank is a member of the Federal Reserve System with deposits insured by the Federal Deposit Insurance Corporation. Customers Bank is an equal opportunity lender. Customers Bank takes pride in delivering extremely high levels of customer service while charging comparatively very low fees; service that makes our clients say, "Wow."

Customers Bank, with its headquarters located in Malvern, Pennsylvania, is a subsidiary of Customers Bancorp, Inc., a bank holding company. The voting common shares of Customers Bancorp, Inc. are listed on the New York Stock Exchange under the symbol CUBI.

Customer Service driven VEVRAA Federal Contractor, seeking priority referral of qualified protected veterans. Customers Bank will provide consideration for employment to qualified applicants without regard to their race, color, religion, national origin, sex/ gender, sexual orientation, gender identity, protected veteran status or disability.  

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