Job Information
IBM Market Research & Analytics Manager, TBM Council in Research Triangle Park, North Carolina
Introduction
Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www.apptio.com.
The TBM Council is seeking an experienced Market Research & Analytics Manager to advance the mission and vision of the organization. With over 15,000 members and scaling fast, the TBM Council is a non-profit open ecosystem underwritten by IBM. The
Council staff are full-time employees of IBM who manage all aspects of the foundation's operations, strategy, membership, events, certification, and standards, working in partnership with the TBMC board and community members.
Reporting to either the Director, Standards and Research, this manager will focus on the planning, execution, and data analysis of TBM Council's market research program. This role provides a great opportunity for a curious, self-starter to become part of a high-performing team and implement a hands-on approach to community and market research, data analysis, and data-driven decision making.
You will work in a cross-functional team managing market research programs, coordinating with multiple stakeholders across divergent functions, and ensuring
seamless collaboration and alignment across various workstreams. The ideal candidate has a growth mindset and loves finding creative ways to present data findings that multiple personas will find helpful and engaging.
Your Role and Responsibilities
Lead community research and market analysis efforts within the organization, leveraging deep and transformational analytics experience.
Develop and implement a comprehensive market research strategy to support Council objectives and drive awareness, engagement, and growth of our TBM community.
Gather and interpret data through surveys, interviews, online research, and other data sources to help drive strategic decision-making and improve the Council's position in the market.
Work closely with and manage third-party research and analytics firms, managing projects and ensuring research objectives are aligned with Council goals and achieve the highest quality and cost effectiveness.
Conduct in-depth analysis of market trends, persona behavior, and competitive landscape to identify opportunities and risks for the Council.
Translate complex data into meaningful insights and recommendations that inform business strategy and decision making.
Stay up to date with industry developments and emerging trends to provide thought leadership and innovative ideas for research.
Prepare detailed reports and presentations summarizing research findings, complete with data visualizations and recommendations.
Present research findings and insights to senior leadership and other stakeholders clearly and compellingly.
Help foster a culture of continuous learning and improvement within the Council team, driving experimentation and innovation in research methods and techniques.
Ensure compliance with all relevant laws and regulations related to market research and data privacy.
Utilize statistical analysis tools and software to interpret data, identify patterns, and draw actionable conclusions
Meet all milestones and final deliverables by deadlines; when delays do occur, work with the team to estimate, monitor, adjust, and proactively communicate revised deadlines as needed.
Follow TBM Council branding guidelines and standards to ensure content is professional and consistent.
Collaborate across the TBM Council staff and the overall community as needed to ensure we are conducting research that matters and makes an impact
Required Technical and Professional Expertise
Excellent organizational, problem-solving, and project management skills
5+ years of proven experience managing market research and data analytics in a technology company or community
Preferred Technical and Professional Expertise
Proficient in designing and executing market research studies, including both qualitative and quantitative research methods
Experience in conducting surveys, focus groups, interviews, and observational studies to gather insights
Experience using multiple data research, visualization, and analytics tools, or a proven ability to learn new software and tools quickly and effectively, including Google Analytics, Tableau, Qualtrics, Adobe Analytics, etc.
Deep understanding of B2B technology customer behavior, and ideally an understanding of TBM, FinOps and other related disciplines
Strong analytics skills: enjoys numbers and using data to solve business problems
Self-starter and fast learner with a desire to move with urgency, accountability, and intent
Comfortable operating in a collaborate environment and managing through influence
Demonstrated bias for action
Excellent project management skills and attention to detail, with experience effectively prioritizing projects, directing resources, and meeting deadlines
Skilled in analyzing large data sets, using statistical software, and deriving meaningful insights from data
Strong and effective communication and presentation skills; persuasive and concise storyteller using your findings
Team player able to work with virtual and global cross-functional teams
Equally comfortable giving or receiving direction, leading, or contributing as appropriate, driving conversations with senior leaders and colleagues, or supporting, as necessary
Strong skills in Data collection and Data Cleaning and experience working with large data sets, scripting and coding in R, C++ and /or Python
Proficient in Microsoft Office Suite (advanced level Excel and PowerPoint user) and presentation software
Experience working with regulatory compliance frameworks such as GDPR and CCPA and good understanding of AI ethics
Ability to travel up to 20%, including potential international travel
About Business UnitIBM Software infuses core business operations with intelligence-from machine learning to generative AI-to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM's AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM's hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments-a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.
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About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementIBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.