FirstBank Jobs

Job Purpose and Impact

The Marketing and Insights General Manager (GM) will lead the execution of marketing and insights strategy and plans related to customers, consumers, brands, products, categories, market trends, business intelligence and competitive intelligence. In this role, you will provide guidance to develop industry leading research, analytics and insights to ensure deeper customer intimacy and direct the team to deliver customer value through the customer journey to achieve customer driven growth. Moreover, you will lead the customer marketing team to bring to life sales and customer plans to drive sustainable growth, market share and customer satisfaction.

Key Accountabilities

• Lead the development and execution of marketing and insights strategy and plans across products, categories, channels and brands to ensure initiatives meet business goals and are aligned with broader marketing, insights and customer priorities.

• Lead strategic research and analysis on market trends, products, categories, brands, customers, consumers, competitors or the broader business environment.

• Lead aligned execution of product, category, brand, channel and customer marketing activations to create compelling customer experiences and optimize marketing performances.

• Provide guidance on insights generation, dissemination and activation activities, including strategic approaches to generate meaning from research and incite relevant action among key stakeholders based on learning.

• Provide guidance to develop customer value propositions, targeted marketing communications, customer segmentation and new products, solutions or concepts based on strategic customer goals.

• Drive a continuous feedback loop between insights and marketing teams to ensure customer insights and research findings are effectively translated into marketing strategies and plans and that marketing priorities inform appropriate insights and research activities.

• Foster a data driven and insights driven culture by guiding the team to bring the voice of customer to the business, co-creating initiatives across sales, marketing, insights, strategic pricing and R&D.

• Develop plans and deliver results in a fast-changing business or regulatory environment, while leading and developing a team of experienced professionals and supervisors, coaching and making decisions related to talent management hiring, performance and disciplinary actions. You will also collaborate with managers and supervisors in your organization to ensure staff selections align with current and future needs.

• Other duties as assigned

Qualifications

Minimum Qualifications

• Bachelor's degree in a related field or equivalent experience

• Minimum of six years of related work experience

• Three years of supervisory experience

• Other minimum qualifications may apply

Preferred Qualifications

• Food & beverage professional preferred

• Experience managing regional teams and customers

• Experience in value proposition development

• Experience in marketing strategy and planning, digital marketing, campaign planning and execution, performance measurement, demand generation and activation and or content delivery

• Experience in customer and consumer research and insights