Job Information
Sinclair Broadcast Group Lead Product Designer in Seattle, Washington
As a Lead Product Designer at Sinclair Digital, you will take a strategic and hands-on approach to designing compelling user experiences that drive engagement and business success. You will own the creative vision for your assigned product, ensuring a seamless, user-centric design process while fostering collaboration across product, engineering, and business teams. This role requires deep expertise in UX and visual design, prototyping, a data-driven mindset, and the ability to balance multiple workstreams efficiently. As a thought leader in design, you will be responsible for shaping the user experience across Sinclair Digital’s platforms while closely collaborating with others and driving innovation.
RESPONSIBILITIES :
Lead end-to-end design processes, from early discovery and ideation to validation through user research, product evaluations, and usability testing, with a focus on enhancing customer experience and identifying future opportunities.
Demonstrate expertise in layout, typography, and visual hierarchy to create intuitive and engaging designs.
Apply industry best practices and design principles to develop cohesive and innovative solutions across Sinclair Digital’s products.
Maintain, evolve, and advocate for scalable design systems to ensure consistency and efficiency across platforms.
Produce visually compelling and easily digestible designs that resonate with a diverse audience.
Identify, document, and promote new design patterns when deviating from existing frameworks to improve usability and engagement.
Implement scalable, reliable, and cost-effective design solutions that align with business and user needs.
Foster a culture of continuous feedback and iteration, encouraging collaboration and constructive critique.
Conduct competitive analysis to identify opportunities for differentiation and innovation.
Lead multiple strategic and tactical design initiatives, ensuring measurable business impact and alignment with company goals.
Manage project expectations, dependencies, and timelines to deliver high-quality outcomes on schedule.
Collaborate closely with product and engineering teams to define and execute a shared product vision that meets user needs and business objectives.
Provide design leadership across multiple teams, ensuring quality, cohesion, and adherence to best practices.
Advocate for process improvements, optimizing design workflows, tools, and methodologies to enhance efficiency.
Experience working in Jira and Atlassian Wiki (Confluence) to document processes, manage design tasks, create user stories, and collaborate within Agile workflows.
Stay informed on emerging trends in UX, visual design, and technology, proactively sharing insights and integrating relevant innovations into the design practice.
BASIC QUALIFICATIONS :
6+ years of experience in product/UX design, with at least 2 years in a leadership or mentoring role.
Strong portfolio demonstrating expertise in UX, visual design, and interactive experiences.
Deep understanding of design principles, usability best practices, and accessibility standards.
Experience working across multiple platforms (web, mobile, connected TV) in a fast-paced environment.
Ability to balance strategic thinking with hands-on design execution.
Strong collaboration skills with product managers, engineers, and business stakeholders.
Excellent problem-solving and critical-thinking abilities.
Proficiency in industry-standard design tools (Figma, Adobe Creative Suite, etc.).
Self-starter with a strong work ethic. Can demonstrate leadership skills and collaboration across teams using a consultative approach.
PREFERRED QUALIFICATIONS :
Experience leading end-to-end design for large-scale digital products.
Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.
Familiarity with design systems and component-based design methodologies.
Experience in research methodologies and usability testing.
Background in media, entertainment, or digital publishing is a plus
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary for this role is $139,000 to $149,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.