FirstBank Jobs

At Promethean... We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments. Our company is rooted in our , igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our initiatives. As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time. As a Marketing Program Manager you'll be responsible for defining and executing the marketing strategy and quarterly execution plans for your respective programs and acting as the conductor orchestrating across teams to develop and execute high-impact, integrated demand generation programs to achieve revenue and pipeline goals. In this role, you will have responsibility for program strategy, working hand-in-hand with the Product, Digital, and Brand teams to produce narratives (messaging & positioning) for our key audiences across Education and Workplace that surface in our campaign advertisements & digital marketing, content, event engagements, partner toolkits, and other related assets, and plan for how those messages will reach target audiences on appropriate marketing channels (i.e., email, social, online, direct, events). To execute on plans, you'll coordinate with Field Marketing and Channel Marketing teams to build consensus, conceptualize, and implement a global marketing strategy integrated across marketing channels to generate leads, increase brand awareness, and interaction with the brand and products. Job Duties and Responsibilities: Build deep understanding of Promethean's products to understand unique business insights and opportunities for positioning our products to target audiences and determining how best to reach target audiences. Execute strategic marketing plans that leverage data, analytics, and segmentation to identify opportunities and insights that improve performance and deliver on objectives. Ensure marketing initiatives are successful, metrics-driven, and goal-oriented focusing on continuous improvement through careful analysis of dashboards. Manage GTM activities for Marketing around new product launches, working cross-functionally to align marketing plans, schedules, and budgets. Maintain and communicate a roadmap and calendar of events, initiatives, and campaigns. Manage paid media opportunities as part of the marketing plan mix. Work closely with content and design teams to prominently promote our product offerings on the Promethean website. Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them. Ensure all programs are linked to campaigns to ensure accurate ROI tracking. Report on the performance of marketing campaigns and initiatives, partnering with marketing & sales operations teams to analyze results and identify areas to continuously improve. Produce a marketing program postmortem following completion of each marketing program. Duties as required by manager. Job Skills and Qualifications: 7+ years of relevant experience in marketing p