Job Information
Scotiabank Senior Manager, Channel Lead Programs in Toronto, Ontario
Senior Manager, Channel Lead Programs
Requisition ID: 197268
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
Leads and oversees the design, flawless execution, and ongoing improvement of channel lead programs to drive client primacy, engage and deepen customer relationships and target revenue and profitability objectives for the Retail Customer group and key strategic segments. This role is also accountable for overseeing the execution of customer lead programs and supports the broader Customer Growth and Product programs through customer centric channel lead programs
The role is critical in driving channel sales KPIs through client-centric and data-driven program execution and innovation to deepen customer relationships and win the full customer relationship through effective client outreach and advice delivery. Ensures business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies, and procedures.
Is this role right for you? In this role, you will:
Lead Program Management
Support lead strategy, by managing execution of channel lead programs and tactics including launching new programs identified through the strategy efforts across assisted channels including branch and contact center
Support the shift to customer centric leads through steady execution and optimization of customer-centric mutli-product lead programs
Track and measure lead performance across programs with analytics and channel partners on monthly and quarterly basis to distribute to channel and product leadership
Conduct deep dive analyses with analytics to identify new opportunities to enhance existing programs and identify gaps to improve efficiency and conversion rates
Provide or support delivery of lead information required for outreach council/monthly lead meeting discussions (as needed)
Program Performance and Optimization
Manage communication to distribution network on lead priorities, new leads launching and key messages to drive consistency & unified approach
Partner with channel teams to manage lead naming, scripting and resources to support lead programs
Test & learn new leads , incorporating new capabilities, offers, scripting etc
Sustain day-to-day lead process (program briefs, tracking of decisions and action items from leads council etc.)
Support troubleshooting or problem resolution as required
Optimize front-line channel growth results through identifying new channel programs to close retail product & customer performance gaps across branch and contact center
Lead Forecasting
Support lead forecasting through ongoing updates with RCG campaign owners to identify any new leads being planned for deployment
Identify any initiatives impacting leads and significant changes to lead volumes and develop quarterly analysis of leads
Support monthly analyzing of branch leads for RSVPs and network leadership
Ensure updates to branch leads are integrated with leads tracker shared with Campaign Execution team
Provide ongoing updates to leads are shared with Branch Performance team supporting development of leads dashboard along with other reporting
Leadership
Lead and drive a customer focused culture throughout their team to deepen customer relationships and leverage broader Bank relationships, systems and knowledge
Build a high-performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviors; communicating vison/values/business strategy; and, managing succession and development planning for the team
Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions
Create an environment in which their team pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk
Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
Post-secondary education (marketing/business administration preferred)
5+ years of management experience, including in Channel Marketing, Channel Programs, Customer Strategy, or Product/Program Management, specifically in organizations with broad geographical distribution network
Strong ability to build comprehensive strategies and proposals
Ability to analyze large data sets and derive insights
Strong organizational change management orientation
Strong strategic thinking and results focus skills
Demonstrated success in working cross-functionally to deliver large, multi-faceted projects
Understanding of Retail Products financials and P&L
People management experience, preferred
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, pleaseclick here (https://www.scotiabank.com/careers/en/careers/technical-support-for-applicants.html) . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.