Job Information
Treasury Wine Estates Assistant Brand Manager in Singapore
About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
For more information, please visit www.tweglobal.com
What’s in it for you
Attractive remuneration and healthcare benefits
20 days of paid annual leave per year
Flexible work arrangement to support your wellbeing
Outstanding career development opportunities to realise your full potential
Collaborative and inclusive culture where people and performance thrive
About the role
The ‘Assistant Brand Manager’ is responsible for supporting and driving the planning and performance of the regional marketing program for Treasury Premium Brands, in aim of increasing brand equity and exploiting marketing opportunities. The TPB portfolio consists of trademarks such as 19 Crimes, Wynns, Squealing Pig, Wolf Blass, Matua, Pepperjack, Beringer, Beaulieu Vineyard, Lindeman’s and more. The Assistant Brand Manager will support in the management of selected brands, each with a rich story and strong brand awareness both in Asia and globally.
Success for the role will be achieved through collaboration, planning, effective strategies & best in class execution, to maximize long term potential, whilst also delivering on short-term targets in partnership with the customer marketing and sales team.
Equity
Be the voice and custodian of selected key Priority Brands in the TPB business cross-functionally.
Support the development and execution of a clear regional brand plan (1 – 3 year) for Asia.
Support and drive the implementation of an omni-channel approach to all planning and initiatives.
Interpret and apply insights gained from market research – category and consumer, in order to make informed brand building decisions.
Evaluate and report on brand performance using internal and external data sources (value, volume, share and consumer awareness).
Work closely with Customer Marketing, Sales and Finance teams to fully activate and amplify brand plans.
Support the achievement of brand equity KPI’s through the execution of marketing initiatives.
Participate in sales activities including but not limited to consumer events and customer meetings.
Communications
Responsible for driving brand building activity within the Asia region, across ATL, Digital, PR and Sponsorships.
Responsible for ensuring brand consistency across all touch points, internal and external.
Support and lead planning and best in class execution across physical assets as well as experiential activations.
Support the development of campaign communications materials.
Develop briefing documents for agencies, externally and internally.
Agency management – ATL, BTL, Media, Event, PR and Experiential.
Budget management in line with allocation of A&P.
Commercial
Assist in performance reporting and tracking of key risks and opportunities to the forecast within region.
Support in management and reporting of monthly P&L results, in order to deliver on commercial objectives.
Responsible for working with the Asia sales team to drive profitable business initiatives, as well as with select Customer and Brand Marketing teams to explore key opportunities for brand performance and growth.
Evaluate effectiveness of A&P spend and develop business cases to support the most efficient A&P initiatives.
Management and delivery of brand expenditure within A&P budget, including reconciliation and forecasting.
Work in collaboration with Supply and Sales regarding regional volume allocations supply and COGS.
Responsible for generating and managing product-development projects to commercialise opportunities.
Work closely with select winemaking personnel on product and portfolio initiatives, both for existing and new wines.
Innovation
Managing NPD projects through end to end project management, working in close collaboration with global and regional stakeholders.
Apply consumer and shopper insights gained from market research to develop and support innovation opportunities for our brands.
Product
Work in collaboration with winemakers to deliver regional NPDs and brand initiatives.
Support in identifying and actioning product pricing opportunities in the market, supporting the Sales team.
Maintain industry and competitor knowledge, movements and trends and apply to own marketing strategy and planning.
Packaging
Responsible for managing packaging projects including NPD, through the Stage & Gate process.
Responsible for briefing and development of packaging designs with external packaging design agencies
About you
Degree qualified, ideally business or marketing related discipline.
2-4 years brand marketing experience at a similar level preferably in an FMCG environment; wine/alc-bev industry highly desirable
Excellent verbal and written communication skills
Strong commercial acumen
Experience working in a fast-paced environment with strong ability to prioritise and multi-task
Experience across brand management, digital marketing, innovation and event management
Experience managing agency partners
Experience working with cross functional teams
Excellent Project Management skills
Culture
We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now!
Inclusion and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.
Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.