Job Information
Norstella Senior Marketing Manager - Demand Generation in Remote, United States
Senior Marketing Manager - Demand Generation
Company: Citeline
Location: Remote, United States
Date Posted: Jun 28, 2024
Job ID: R-404
Description
About Citeline:
Citeline is one of the world's leading providers of data and intelligence on clinical trials, drug treatments, medical devices and what's new in the regulatory and commercial landscape. Relying on us to deliver vital advantage when making critical R&D and commercial decisions, our customers come from over 3000 of the world’s leading pharmaceutical, contract research organizations (CROs), medical technology, biotechnology and healthcare service providers, including the top 10 global pharma and CROs.
From drug and device discovery and development to regulatory approval, and from product launch to lifecycle management, we provide the intelligence and insight to help our customers seize opportunities, mitigate risk and make business-critical decisions, faster. As the pharma and healthcare sector faces unparalleled upheaval, customers rely on our independent advice, enabling them to cut through the clutter and make sense of changing drug development, regulatory and competitive landscapes.
Now, Citeline is proud to be a part of Norstella, an organization that consists of market-leading pharmaceutical solutions providers united under one goal: to improve patient access to life-saving therapies. Within this organization, Citeline plays a key role in helping clients connect the dots from pipeline to patient.
The Role:
The primary responsibility for this role is to create and implement marketing strategies and tactical plans for key brands within the Citeline business. You will own demand and lead generation activities, working closely with SDR and sales teams to drive high-quality lead flow, using a multi-channel marketing approach.
This is a hands-on role where you will be involved in the end-to-end process of developing and executing marketing campaigns. You will align on product strategies and business objectives to develop campaigns, content marketing plans, and deliver performance reporting on key KPIs.
Responsibilities:
Work closely with the segment stakeholders – Product Management, Editorial and Enablement teams to take GTM strategies and develop campaigns and programs based around solution/product objectives.
Develop new marketing qualified leads meeting MQL quantity and quality standards, leveraging the full marketing mix.
Identify and define the most commercially attractive target markets and customer segments to achieve the strategy. Develop marketing programs that address their specific needs
Work with thought leadership, digital and campaign managers to develop program solutions for campaigns – Always-on and tactical
Collaborate with the content and event marketing teams to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas
Create campaign briefs that articulate the company’s unique ability to deliver value to the market, to drive key product strategies and roadmaps (new product offerings / product enhancements) and work with the campaign delivery teams to oversee the subsequent delivery of the campaigns
Work with the digital customer experience team to coordinate and track SEO, SEM and Social Media campaigns, develop content and campaigns based on keyword research
Keep abreast of industry relevant information to gain a deep understanding of prospects, customers and competitors and how that might impact on marketing messaging
Plan and maintain marketing budgets for all segment marketing activity
Oversee campaign performance and analysis to ensure campaigns are optimized and performing against business objectives
Qualifications:
To be considered for this role, you should have:
5+ years experience of B2B email & digital marketing (multi-channel) and demand generation experience, working closely with Go To Market, Product Management and Sales teams
Experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, and value propositions, utilizing all aspects of the promotional mix across all marketing media.
Excellent written and oral communication with advanced copywriting skills
Strong project management skills, creative thinking and analytical ability
Strategic understanding of marketing automation and lead scoring.
Strong customer focus – able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.
Experience of planning and maintaining campaign budgets, capturing ROI and applying learning on an ongoing basis.
Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.
Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.
Excellent communication, collaboration, presentation, and public speaking skills
The guiding principles for success at Norstella:
01: Bold, Passionate, Mission-First
We have a lofty mission to Smooth Access to Life Saving Therapies and we will get there by being bold and passionate about the mission and our clients. Our clients and the mission in what we are trying to accomplish must be in the forefront of our minds in everything we do.
02: Integrity, Truth, Reality
We make promises that we can keep, and goals that push us to new heights. Our integrity offers us the opportunity to learn and improve by being honest about what works and what doesn’t. By being true to the data and producing realistic metrics, we are able to create plans and resources to achieve our goals.
03: Kindness, Empathy, Grace
We will empathize with everyone's situation, provide positive and constructive feedback with kindness, and accept opportunities for improvement with grace and gratitude. We use this principle across the organization to collaborate and build lines of open communication.
04: Resilience, Mettle, Perseverance
We will persevere – even in difficult and challenging situations. Our ability to recover from missteps and failures in a positive way will help us to be successful in our mission.
05: Humility, Gratitude, Learning
We will be true learners by showing humility and gratitude in our work. We recognize that the smartest person in the room is the one who is always listening, learning, and willing to shift their thinking.
Benefits:
Medical and Prescription Drug Benefits
Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
Dental & Vision Benefits
Basic Life and AD&D Benefits
401k Retirement Plan with Company Match
Company Paid Short & Long-Term Disability
Paid Parental Leave
Education Reimbursement
Paid Time Off & Company Holidays
The expected base salary for this position ranges from $75,000 to $95,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.
Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero-tolerance policy to any form of discrimination, abuse or harassment.
Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.