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Job Description:

The SEO Copywriter Sr. Analyst - Japanese will be responsible for creating compelling ecommerce content for manufacturer and distributor websites.

The successful candidate will play a critical role in activating content-to-revenue marketing. They will source and synthesize complex product information into engaging, relevant content that drives sales. Relentless research acumen, acute attention to detail, and a strong “customer first” mentality are critical.

Responsibilities:

• Research and compile all relevant information and marketing messages related to each product.

• Transform product details into rich, high-quality content that aligns to business strategy and customer needs.

• Implement SEO best practices for eCommerce platforms including and not limited to Amazon, Rakuten and Coupan.

• Ensure content meets all internal governance and external market standards, including trademarking, formatting, corporate brand guidelines, tone-of-voice standards, eCommerce SEO trends, algorithms and industry developments to support eCommerce Search optimization.

• Execute on key recommendations from cross-functional subject matter experts, including business, content marketing, user experience, search strategy, product application engineers, and legal/regulatory affairs.

• Monitor platform performance, conduct competitor analysis and provide improvements.

• Facilitate content approval process, and implement revisions as required.

• Coordinate content translation with external agencies

• Participate in ad hoc special projects as required, and other tasks as assigned.

Requirements:

• 2-year degree or higher, with 1-2 years of experience in copy creation, communications, digital marketing, or a related field.

• Ability to communicate and write in English and Japanese (Reading, Writing are required while Speaking, Listening are preferred)

• Exceptional writing and editing skills, with sound editorial judgment and consistent expression of brand voice across multiple product lines and personas.

• Proven ability to source, interpret, and assimilate multiple sources of information into consistent, accurate, relevant messaging.

• Digital savvy with experience in SEO best practices, including keyword practices, research and analytics.

• Acute attention to detail, especially when dealing with large content of similar content.

• Excellent organizational and project management skills, exceling in collaborative work environments with quick, competing deadlines.

• High comfort level working in Microsoft Excel.

• Experience in eCommerce an asset

The SEO - Copywriter Sr. Analyst - Japanese role will report into the ASIA SEO Service Lead.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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