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CUNY Web Content and Social Media Specialist (HEa) - Office of Student Communication, Division of Student Affairs in New York, New York

Web Content and Social Media Specialist (HEa) - Office of Student Communication, Division of Student Affairs

POSITION DETAILS

Hunter College of the City University of New York (CUNY), offering 80+ undergraduate degree programs, invites applications for a Web Content and Social Media Specialist supporting the college's Office of Student Communication. The Web Content and Social Media Specialist will report to the Director of Student Communication. In addition to the CUNY Title Overview, the Web Content and Social Media Specialist will be responsible for the following duties:

• Creates and distributes existing content across all communication media for the Division of Student Affairs.

• Administers content creation and distribution across media, including the website, newsletter, social media platforms, and print materials, among others. Runs and manages strategic ad campaigns to help enrollment and other College strategies.

• Works to promote and distributes content toward the goal of raising the profile and the social media presence of Student Affairs and campus-wide initiatives.

• Administers and monitors general media and social media channels for relevant content to promote the goals of the Student Affairs.

• Works with the Office of Student Communication team to develop, proof and edit content to distribute across channels, including social media, email, web, and print, among others.

• Attends designated events for the purpose of creating content, including print/web content and video content for distribution.

• Drives processes with stakeholders to align content distribution across all social media channels.

• Generates content and use existing content created by our partners with the goal of maximizing exposure of the College, strategic initiatives, and events.

• Reviews of platform analytics for the purpose of strategic content analysis and development.

• Performs other duties as assigned or requested by the Director of Student Communication.

QUALIFICATIONS

Bachelor’s degree and four years’ related experience required.

PREFFERED QUALIFICATIONS

• At least four years of experience in marketing, communications, or a related field preferred.

• Demonstrated excellence and facility with all existing and emerging social media, web and email technologies, and an understanding of the nuances of social messaging for a variety of platforms including Facebook, Twitter, Instagram, LinkedIn.

• Ability to produce accurate and effective written materials in a variety of formats and within established timelines, and to synthesize complex materials into clearly understandable copy.

• Ability to train and supervise others in content creation roles as needed.

• Ability to attend high visibility events as a representative of the college.

• Excellent communication skills.

• Exceptional attention to detail, precision, and accuracy in tasks; strong organizational and time management skills; and the ability to perform non-routine work with changing priorities and stringent deadlines.

• Basic interview skills, with the comfort level and drive required to approach or pursue sources, in-person or via telephone/video call, for information required for content development.

• Experience in collaborating with various stakeholder groups, including other writers on a creative team from concept to completion of projects and initiatives.

CUNY TITLE OVERVIEW

Provides expertise in digital and visual communications to support and advance the College's multimedia presence.

  • Researches and identifies new multimedia platforms that advance College programs and initiatives

  • Works closely with management to understand and produce effective message elements

  • Creates and aligns various communication work products such as video, digital formats, layouts, graphics, web pages, and microsites to ensure consistency and effective messaging

  • Assesses, enhances and manages the user experience on digital platforms including social media

  • Collaborates with graphic designers, webmasters, and other information technology professionals to create comprehensive broadcast and multimedia communications

  • Procures required internal and external resources and services and manages their utilization

  • Performs related duties as assigned.

CUNY TITLE

Higher Education Assistant

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience $62,411-$72,667.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Applications must be submitted online by accessing the CUNY Portal on City University of New York job website www.cuny.edu/employment. To search for this vacancy, click on SEARCH ALL POSTINGS and in SEARCH JOBS field, enter the Job Opening ID number 28470.

Click on the "APPLY NOW" button and follow the application instructions. Current users of the site should access their established accounts; new users should follow the instructions to set up an account.

Please have your documents available to attach into the application before you begin. Note, the required material must be uploaded as ONE document under CV/ Resume (do not upload individual files for a cover letter, references, etc.). The document must be in .doc, .docx, .pdf, .rtf, or text format- and name of file should not exceed ten (10) characters – also DO NOT USE SYMBOLS (such as accents (é, è, (â, î or ô), ñ, ü, ï , –, _ or ç)).

Incomplete applications will not be considered.

Please include:

  • Cover Letter and/ or Statement of scholarly interests

  • Curriculum Vitae/ Resume

  • Names and contact information of 3 references

(Upload all above listed documents ¿ as ONE single file-- PDF format preferred.)

CLOSING DATE

The committee will begin reviewing complete applications on July 8, 2024. Applications submitted after the deadline will only be considered if the position(s) remain open.The search will stay open , and screening and review of applications will be ongoing-- until the position is filled.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

28470

Location

Hunter College

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