Job Information
Cowley County Digital Media Specialist in Winfield, Kansas
This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13055037
COWLEY COUNTY JOB DESCRIPTION
DATE: 07-25-2024
JOB TITLE: Digital Media Specialist
DEPARTMENT: Economic Development
REPORTS TO: Economic Development Coordinator
FLSA STATUS: Non-Exempt
PAY GRADE: F
WAGE: \$21.85 per hour
Position Summary:
The Digital Media Specialist will be responsible for creating and curating engaging content
across multiple digital platforms, including the Cowley County website and social media
channels. The Digital Media Specialist will also help develop strategies for driving traffic,
increasing engagement, and improving awareness of Cowley County services and achieving
organizational goals. The Digital Media Specialist reports to Economic Development and will
work in cooperation with various County departments to coordinate marketing efforts and
services.
Essential duties and responsibilities:
Ability to develop and implement a comprehensive digital media strategy to
increase visibility on the website and social media platforms
Create and manage all published content (images, video, written and audio)
Write compelling copy for website, social media and email outreach
Monitor social media activity and web content across departments to ensure
anyone using the Cowley Countys online tools is following established guidelines
and best practice rules
Analyze key metrics and tweak comprehensive strategy as needed
Encourage greater usage of online web applications to improve customer
experience
Collaborate closely with County departments to ensure timely execution of digital
initiatives
Monitor customer feedback across all channels
Draft monthly Economic Development newsletter
Follow emerging and developing trends in social media content as well as changes
and developments in current and social media platforms
Performs other related duties as assigned, or as deemed necessary or as required.
Marginal duties and responsibilities:
Attends training as needed or required.
Position Requirements:
Experience: 2-3 years of experience as a social media/web content creator or similar
professional position with a portfolio to demonstrate ability to craft compelling stories and
develop unique content
Education: Bachelors degree in communications related field or equivalent experience
Required Skills:
Excellent critical thinking, interpersonal, communication, time-management and
problem-solving skills
Proficiency with Facebook, Twitter, Instagram, and other social media platforms
Proficiency in Microsoft Office software, including Word and Excel
Experience with creative tools to create visual content, including Photoshop,
Illustrator and similar design tools
Understanding of social media KPIs (including engagement rate and interactivity,
profile visits, reach by post type), Google Analytics and SEO techniques
Develop regular reports, leveraging data insights to influence strategies and
improve outcomes
Familiarity with publishing and web design
Ability to create content across multiple platforms
Ability to coordinate and prioritize multiple tasks in a fast-paced environment
Detail-oriented, creative, deadline-driven, team player who can adapt and learn
quickly, particularly to new software and technology
Accountability:
No restrictions on drivers license
Supervision: Employee does not have supervisory responsibilities. This position will be under
the direct supervision of the Economic Development Coordinator.
Working Conditions: Duties are performed primarily in an office setting. May need to sit or be
stationary for long periods of time. The noise level in the work environment is usually quiet to
moderate. All employees are required to perform work safely in accordance with County safety
procedures.
Physical Requirements: Continuous sitting and typing for extended periods of time,
occasional standing, stooping, lifting, carrying, reaching, pulling, driving, walking; frequent
speaking and listening.
Application Instructions:
Applications may be picked up in the County Administrators Office or to apply on-line,
please visit our website at www.cowleycountyks.gov.
Please e-mail all applications to: adminoffice@cowleycountyks.gov .
You can mail or drop off an application to:
Administrative Services Manager
Mary Read
311 E. 9th
Winfield, KS 67152.
Cowley County is an equal opp